ProjectorCentral Advertising. Our Reach. Your Results.

We provide access to a highly targeted audience of projector buyers and users. This audience includes business, education, government, home theater, and non-profit organizations.

As a portal site for the projection industry, the site also attracts buyers and users that are seeking projection and accessory solutions to specific needs such as education, training, video conferencing, simulations, presentations, concerts, theaters, communication, and command and control applications for both fixed and mobile applications.

ProjectorCentral offers both Cost-Per-Click (CPC) performance based advertising for in-article placements, as well as Cost-per-Thousand impressions (CPM) programs for standard placements. The campaigns can be delivered Run-of-Site (ROS) or as page-targeted insertions. The advertising policies of ProjectorCentral and the methods of advertising that are available to deliver your message to this audience are defined below.


POLICIES

Types of Advertising - Horizontal Banners (top and bottom of each page) and Vertical Banners (top right column of each page, and Skyscrapers (right column of each page, left column of each page below site navigation).

Delivery Method - Each impression is delivered in a random rotation throughout the site. Frequency of rotation is based on order size and available space.

Space Allocation - Advertising space is allocated on a monthly basis. Established advertisers are given first priority. New advertisers are allocated remaining space or placed on a waiting list. When space is oversold, higher performing ads are given priority.

Payment of Services - Unless otherwise agreed, all advertising services are paid in advance with a credit card. The first month's fee is drawn from a credit card and deposited in a ProjectorCentral Wallet. This Wallet is accessible by the advertiser through the Member Center. In the event the Wallet empties, the advertiser's space will be relinquished to other advertisers. Contact Advertising for current advertising rates.

Agency Fees - All advertising prices are net of agency fees.

Advertising Term - The minimum term of advertising is two months after which advertising may be continued at the same impression frequency, decreased, or terminated. Increases in advertising are subject to available space.

Campaign Termination - After the two-month advertising period, advertisers may request campaign termination. Requests must be submitted in writing by using our contact form for Advertising or via direct email to your advertising contact. The communication must include a subject line with your company name and a brief description of the banner to be terminated. Allow 48 hours for termination to be completed.

Ad Replacement - Ads may be updated and/or replaced anytime, subject to a limit of not more than 3 changes of artwork in any 30-day period. Allow 48 hours for replacements to become active.

Ad Performance - Statistics are available through the last 6 months and provide total impressions, click rate, click-thrus and cost.

Click-thru Link - The click-thru link that directs buyer traffic to the advertiser's web site may be up to a 255-character URL.

Ad Restrictions - Unless otherwise agreed, ads may not include sound or require the user to have a plug-in. Alt Text may include any ad supporting message up to 255 characters. Flash banners will be considered if they are programmed to meet our guidelines (see below).


SPECIFICATIONS

Position 1 -- Horizontal Ads - located at top of the page

Dimensions

File Size

File Types

468x60

20K

GIF, JPG, PNG*

728x90

25K

GIF, JPG, PNG*


Position 2 -- Vertical Ads - located at top right of the page

Dimensions

File Size

File Types

250x250

40K

GIF, JPG, PNG*

300x250

40K

GIF, JPG, PNG*


Position 3 -- Vertical Ads - located at right of page below Position 2

Dimensions

File Size

File Types

160x600

40K

GIF, JPG, PNG*

300x600

40K

GIF, JPG, PNG*


Position 4 -- Vertical Ads - located at left of the page below navigation

Dimensions

File Size

File Types

120x240

20K

GIF, JPG, PNG*

120x600

25K

GIF, JPG, PNG*


Package Deals & Embedded Ads - located as agreed

Dimensions

File Size

File Types

250x250

25K

GIF, JPG, PNG*

various

as agreed

GIF, JPG, PNG*


* Flash (.SWF) banners will be considered if they are submitted according to our Guidelines. Please contact us if you are interested in using Rich Media.

GUIDELINES -  .SWF File

Filenames

The following characters should not be included in the filename:

· Ampersands &

· Asterisks *

· Slashes / or \

· Spaces

· Question Marks ?

Frame Rate

Macromedia recommends, when designing an ad banner, keeping the frames per second as low as possible-18 fps or lower; ideally 12 fps.

Animation

Flash offers the ability to create additional animation on rollover. Ad creative can animate upon rollover, as long as the animation stops as soon as the user rolls off the ad.

Backup GIF

A backup GIF is required for every campaign to ensure smooth delivery.

Browser Support

It is the responsibility of the advertiser to confirm that the files support commonly-used browsers (i.e. Internet Explorer and Firefox).

getURL Actions

Macromedia currently recommends a "clickTag" method to track clicks for Flash ads. This method uses variables to pass the click tracking string and URL into Flash movies. As a result, the only text in the URL box is: "_root.clickTag" (without the quotes). The _root part is included for 'pathing' purposes—to ensure that Flash can properly locate the variable.

To implement clickTag for your banner, first create a button at the top layer of your Flash file. Generally the button is transparent and covers the entire area of the banner. Next right-click the button and choose Actions to define the action for your button. In the Actions window, type the following text:

on (release) {

getURL(_root.clickTag, "_blank");

}

The window should match the following illustration:

Your version of Flash may have the checkboxes as shown in the illustration above. Make sure that "Expression" is checked for the URL option. If this is not set, then the clickTag will not work correctly. If the options do not appear by default, then no change is necessary. The above image was taken using Flash 8, and the Script Assist button was used to show the options and confirm their settings, which were at the default.

Because frames are sometimes used for serving ads, the target window for the click-through URL must be set to "_blank". If the target window is set incorrectly, the advertiser's site might appear in the ad frame. Never leave the target statement undeclared.

Upon submission, please denote a click-through URL for each ad in the e-mail body or in a spreadsheet. This URL will be used such that when a click through occurs, the browser will first contact the ad server to count the click and then go to the click-through site.