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The argument is whether or not the extra expense is justified for the net gain in sharpness that most folks will experience when going from 720p to 1080p. This is the most misleading and easily manipulated part of HD tech and it actually contributes to slowing growth of the technology because it makes folks aprehensive about purchasing either. We have heard this argument for years, even when very few of the HTs in our homes had available content to display at 1080 I or P. Technically, there is a difference between the two, the question is "can the average viewer with average HD content availability utilize 1080p to the extent that it is worth two to three times as much as a very good 720p setup?"