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Hey Joe, Its true, the JVCs aren't "much better" than Epson but then, they also aren't much more expensive (don't believe the MSRPs, JVC discounts more heavily than Epson).

Also, the point of this article seems to be that boutique manufacturers aren't competitive with budget units, so now the obvious has been established, they never have (just as a BMW and Toyota or a Rolex vs. Timex). I had a watch repairman tell me once that the Rolex keeps "worse time" than a $3 Timex, due in part to its "smooth movement", which is Rolex's signature feature...but people who buy them could care less that they lose a second every day because its diamond encrusted (they could make "watches" which tell no time at all and I doubt it would hurt sales a bit, maybe even help) Runco's development team obviously missed the mark as they have made better performing projectors for less money in the past. The point for BMW and Runco owners isn't that they have a high value unit, its that they have a BMW, a Rolex and a Runco, which for certain high performance models, really does mean something.