Creative Projection

A collection of videos highlighting the fun and creative uses of projectors.

Samsung Galaxy Beam--the smartphone with the built in pico projector has finally hit the UK and is making its way toward markets here in the US...although we still don't know when.more

Commissioned in celebration of UAE National Day 2011, Obscura Digital was in charge of both projection and design in this mapping project that utilized 44 projectors with a combined brightness of 840,000 lumens covering a a surface 600ft wide x 351ft high. All I can say is Mash'Allah--that's some amazing work.

Earlier this year this very public celebration in honour of the patron Saint Sebastian took place at the Cathedral of Palma de Mallorca in Spain.

It included an impressive projection mapping event with 100,000 watts of sound, nine projectors and 135.000 ANSI Lumens of projection. Some powerful imagery accompanied by music from Mozart's Requiem was more than enough to make me watch the video twice.

This is a follow-up video which gives viewers a peek at the making of the Toyota Auris: 'Get Your Energy Back' projection mapping campaign last year in London. Seven projectors. 28,000,000 pixels of texture and 100,000 lumens come together to create a mood around what appears to be an extraordinary car.

I'm drawing atention to this video for the technical merits of the projection mapping. It was made in London in support of the launch of the Toyota Auris with Hybrid Synergy Drive. In the next post you'll actually get a quick education about the projection mapping process used for for the campaign including the incorporation of seven projectors, 28,000,000 pixels and 100,000 lumens.