P R E S S R E L E A S E
DPI ANNOUNCES NEW LIGHTNING 1080p FLAGSHIP DISPLAYSMajor Enhancements And Lower Cost Of Ownership Signify Launch Of PRO SERIES II
ATLANTA, GA, (May 31, 2007) - Digital Projection International (DPI), an Emmy® Award-winning manufacturer of high-performance projection systems, announced major developments to the company's flagship Professional Series and introduced two new LIGHTNING Pro projectors in native 1080p resolution. The new LIGHTNING 30-1080p and LIGHTNING 40-1080p projectors mark the launch of DP's Pro Series II, the next generation of the company's projectors equipped with advanced electronics and flexible rigging capabilities. With an aggressive price position and an abundant feature set, the new LIGHTNING Pro projectors are poised to bring extraordinary value to large-venue customers.
Historically, all of DP's LIGHTNING Pro HD projectors were engineered around Texas Instruments' 2K (2048x1080) DMD. The new LIGHTNING 1080p series utilizes TI's latest 10 micron 1920x1080 DMD's, thus providing a more efficient path to native 1080p resolution. The LIGHTNING 30-1080p delivers 15,000 ANSI lumens and 2000:1 contrast at a list price of $79,995. The LIGHTNING 40-1080p offers 20,000 lumens and 2000:1 contrast and is priced at $89,995.
New features of the Pro Series II include Digital Projection's ultra-reliable and long life Hyper-CooledTM Xenon lamphouse and DirectFlowTM DMD and optics cooling technology. Maximum source connectivity and accurate image resizing is provided through advanced NextGen electronics, equipped with both Genum and Pixelworks chipsets. DP's ColorMaxTM 7-point colorimetry assures color-critical applications benefit from the broadest color gamut, ultra-precise color calibration and the most stable white point definition available in any display. Additionally, all of the rugged capabilities that define the first-generation Pro series are retained, including DP's RapidRigTM staging system- a self-stacking flying frame featuring tool-less pitch, roll and yaw adjustments.
The lens options for the new projectors have also evolved to provide added value to the user. Having been developed specifically for the latest 10 micron DMD's, DP's new Pro Series II lenses are offered at roughly half the price of the lenses for the LIGHTNING 35HD-T and 40HD-T, yet they provide more vertical and horizontal lens shift as well as improved geometry, contrast and razor sharp pixel definition. Furthermore, the new Pro Series II lenses can be utilized on all of the company's sx+ and 1080p Pro Series II projectors, including those within both the TITAN and LIGHTNING Chassis.
Mike Levi, President of Digital Projection, Inc. commented; "Our customers have been putting the tremendous flexibility and lumen fortitude of the LIGHTNING Pro series to good work ever since the products were first launched in 2003. Now, with the enhanced capabilities and amazing value propositions offered by the LIGHTNING 1080p Pro Series II displays, even more applications will be able to employ the best-in-class imaging of DP's flagship Large Venue projectors."
The official introduction of the new LIGHTNING 1080p displays will take place in June at INFOCOMM with first units shipping by the end of June.
™Digital Light Processing and DLP® are registered trademarks of Texas Instruments.
About Digital Projection International
DPI's groundbreaking projection research and development has garnered the admiration of industry professionals around the world. This has earned the company many awards, including two Emmy® Awards for Outstanding Achievement in Engineering Development by the Academy of Television Arts and Sciences. DPI remains the first and only projector manufacturer to win the coveted award.
Today, DPI manufactures and distributes an extensive line of ultra high-performance 3-chip and single-chip DLP® projection systems. These projectors are the reference standard for demanding applications such as large-venue, live-event staging, fortune 5000, homeland security, education, medical and scientific research, command and control, digital cinema, commercial entertainment, worship and elite home cinema.