P R E S S   R E L E A S E

EPSON AMERICA AND ATLANTIC TECHNOLOGY INTRODUCE EPSON ENSEMBLE HDTM THE INDUSTRY’S FIRST COMPLETE HOME CINEMA INSTALLATION SOLUTION FOR GENERAL CONSUMERS

DENVER, Colo. – Sept. 4, 2007 – Epson America Inc. and Atlantic Technology have joined forces to introduce the Epson Ensemble HD Home Cinema System, a complete and unique home theater solution, available in two versions, that makes the dream of having a high-end movie theater in the home a reality for more than just ultra-rich consumers. Beyond attractively priced, high-performance technology, Epson Ensemble HD is uniquely designed to transform virtually any home's living/family room into a dual-purpose living and entertainment area without compromising space or the room's decorative integrity. It's also designed to become an attractive offering for A/V specialty dealers and installers, providing a complete and easy-to-sell package that dramatically reduces the amount of time and technical expertise needed to secure sales and complete installations.

The Epson Ensemble HD Home Cinema System features an attractive contemporary design and comes with virtually everything necessary for proper installation and maximum performance. Elements include:

**Choice of Epson PowerLite® 3LCD (three-chip) high definition multimedia projector with either true 1080p native resolution (1,920 x 1,080 pixels) or a more affordably priced 720p option.

**Unique 100-inch motorized screen that quietly lowers and retracts within the unique front channel ceiling mounted speaker system

**Audio/video controller with integrated upconverting DVD player

**Newly engineered Atlantic Technology speaker system and a proprietary 150-watt subwoofer containing all 5.1 channels of amplification

**Universal remote that controls the entire system including the motorized screen

**All necessary mounting brackets

**Every audio, video and power cable needed to complete the installation while maximizing performance (including HDMI)

**Unique wire management track system that hides all of the included cables from the site of users

"The Epson Ensemble HD Home Cinema System represents a significant milestone for this industry not just because of the incredible multimedia experience it delivers at these price points, but more importantly because of the doors it will open to an entirely new and dramatically broader range of consumers," said Rajeev Mishra, director, New Ventures Group, Epson America. "There's an enormous and ever-growing base of cinema fans and HD-inspired consumers entering the market today who have no idea that such a powerful yet visually unobtrusive home entertainment solution is about to fall within their grasp. So we're obviously very excited to be introducing these customers to this solution and helping them discover entirely new possibilities."

"This product is the first of its kind and is a real win-win for both consumers and dealers," said Peter Tribeman, president and CEO, Atlantic Technology. "Consumers get a complete, high performance cinema experience at an affordable price; dealers can still make a profit on the sale, the system installs quickly, and the product will expand their market."

The Epson Ensemble HD Home Cinema System will begin shipping to dealers nationwide in November with a suggested retail price of $6,999 for the 1080p system, and $4,999 for the 720p version. For more details about Epson Ensemble HD or becoming an authorized dealer, please visit www.epson.com/ensemblehd.

About Epson America Inc.
Epson offers an extensive array of award-winning image capture and image output products for the consumer, business, photography, and graphic arts markets. The company is also a leading supplier of value-added point-of-sale (POS) printers and transaction terminals for the retail market. Founded in 1975, Epson America Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America Inc. is headquartered in Long Beach, Calif.

About Atlantic Technology
From its inception in 1989, Atlantic Technology's mission has been to produce home entertainment products that exemplify the very best in both performance and value. The company specializes in complete high-performance multi-channel speaker systems, state-of-the-art home theater electronics components, and products for custom audio/video installation. For more information on Atlantic Technology and its many fine products for home theater and custom audio/video installation, visit www.atlantictechnology.com or call 781-762-6300.

Note: Epson and Epson PowerLite are registered trademarks of Seiko Epson Corporation. Epson Ensemble HD is a trademark of Epson America Inc. All other product brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these trademarks.