P R E S S R E L E A S E
PANASONIC DEBUTS NEW LCD HOME THEATER PROJECTOR WITH HOLLYWOOD-QUALITY CINEMA AND GAMING MODESPanasonic PT-AX200U Projector Displays Brightest Images In Its Class(1), Improved Color Reproduction, Gradation, and Sharpness
Panasonic Projector Systems Company, Unit of Panasonic Corporation of North America, today announced the unveiling of its new PT-AX200U LCD (1280 x 720 pixels) home theater projector. Designed as an affordable luxury for gaming and home theater enthusiasts who desire a rich home entertainment viewing experience, the new projector brings Hollywood-level picture quality to home screens in nearly any lighting environment.
The new PT-AX200U model is the next evolution of its award-winning predecessor, the PT-AX100U, which was the worldwide market leader in the 720p native resolution class of projectors during fiscal year 2006 (source: Pacific Media Associates).
Superior Image Quality in Any Ambient Light
"The PT-AX200U is our first projector uniquely designed with gamers in mind. And it beautifully displays high-definition content like HDTV and video games, which are both rapidly growing in popularity," said Thomas Zitelli, president of Panasonic Projector Systems Company. "Consumers are telling us they want to enjoy hi-def content without closing their window blinds, but they also want to watch movies within the cozy, dark confines of their home theaters. Our new PT-AX200U projector delivers the flexibility for anyone to relish movie theater-quality entertainment anywhere in their home."
Major League Gaming (MLG) professional Tom Taylor, also known as Tsquared, will be at the Panasonic booth showing how easily and captivating video game images are displayed using the PT-AX200U. Recognized as one of the best Halo 2 video game players in the world, Taylor is the captain of the Str8 Rippin gaming team that won an MLG tournament - something very difficult to do on a team level. Taylor remarked, "I've been in the gaming industry for a while now and have played on other projectors, but my experience with the AX200 is unmatched."
Hollywood Picture Quality in Dark Rooms
The PT-AX200U's Pure Color Filter uses optical adjustment to achieve accurate color reproduction, going a step further than conventional projectors that reproduce colors by adjusting the white balance. The color filter achieves a higher purity level of the three primary colors - red, green and blue - displays deeper, purer blacks, and significantly expands the color gamut. In addition, the new Smooth Screen technology uses crystal double refraction to arrange pixels on a screen with no gaps in between them - producing vivid, smooth images found in commercial movie theaters. The technology also enhances images' three dimensional effect for a completely immersive viewer experience.
The new home theater projector's Cinema Color Management feature allows the users to control color correction of up to approximately 1,070,000,000 colors to create images to their liking. The users can now store up to eight adjustment settings into the memory with custom names.
Ease of Use
Building upon the PT-AX200U's innovative feature set, today Panasonic also announced its next advanced, full high-definition, 1080p home theater projector - the PT-AE2000U - designed for savvy home theater enthusiasts and audio-video professionals.
The Panasonic PT-AX200U LCD home theater projector will be available in October at Panasonic authorized presentation systems dealers. Pricing will be announced at CEDIA 2007. For more information on Panasonic's complete line of projectors, visit http://www.panasonic.com/projectors, or phone 888-411-1996.
About Panasonic Projector Systems
(1) Applies to LCD projectors with 720p native resolution as of August 1, 2007.
(2) A parameter for determining the brightness output gradation level based on the input signal.