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SAMSUNG Raises Bar In Home Entertainment Technology And Design With Latest Blu-Ray And DVD Players

HDMI Connectivity and 1080p Upconversion Capabilities Make Newest Offerings Exceptionally Functional with Outstanding Output and Performance

LAS VEGAS, N.V., January 6, 2008 – Samsung Electronics, a market leader and award-winning innovator in consumer electronics, has once again raised the bar for digital viewing technology with its 2008 line of DVD and Blu-ray players. Leading this year's models are the BD-P1500 fourth-generation Blu-ray player and the DVD-F1080 Ultra Compact High-Definition 1080p Upconversion DVD Player. Featuring the latest in high-definition as well as advanced connectivity with other digital devices, both players offer consumers exceptional functionality, compact sizes and remarkable viewing quality. Samsung's entire Blu-ray and DVD lines will be on display at Booth #11033 during the International Consumer Electronics Show, which will be held at the Las Vegas Convention Center, January 7 through 10.

"Samsung recognizes that the market for high-definition players is growing exponentially, and that consumers in this category want to push the quality of their home viewing experience to rival that of a true theater experience," said Reid Sullivan, vice president of Digital Audio & Video Marketing at Samsung Electronics America. "The introduction of our newest line of DVD and Blu-ray players signals to consumers that the home viewing experience will come with a more striking look, a clearer sound, more stunning color and easier connectivity than ever before. Our recent advances have enabled consumers to experience the clarity of a Hollywood-quality presentation in the comfort of their own homes, a move that sets a new standard for the industry."

BD-P1500 – Fourth-generation Blu-ray Player
As the first company to introduce a stand-alone Blu-ray player, Samsung reinforces its support of the Blu-ray format with the Full HD BD-P1500. An ideal player for anyone who enjoys Blu-ray, DVDs or CDs in their home, this groundbreaking model takes the home viewing experience to the next step and accommodates all of these formats in one unit. What's more, it can upconvert standard DVDs to 720p, 1080i and 1080p resolutions and offers Full HD video playback capabilities for a crystal-clear picture.

Designed with fans of multimedia technology in mind, the BD-P1500 easily connects to other digital peripherals through an HDMI 1.3 port with CEC for expanded color delivery and easy home theater control. With its built-in Ethernet connection, users can quickly take advantage of BD Profile 1.1 interactivity and download the latest firmware upgrades and more with just a click of a button. Making firmware upgrades simple and easy, Samsung allows consumers to continually upgrade their BD-P1500 with the latest features.

True audiophiles will love the BD-P1500 as it goes beyond standard Dolby Digital and Dolby Digital Plus audio playback to include 7.1 PCM, Dolby TrueHD, DTS-HD High Resolution and Master Audio, Bitstream audio output via HDMI and more—making for a truly immersive viewing experience for movies, gaming, sports and more.

The BD-P1500 will be available in June 2008.

DVD-F1080 Ultra Compact High-Definition 1080p Upconversion DVD Player
The DVD-F1080 is an amazingly compact, high-performance player with an elegant and stylish design that rivals its incredible output capabilities. Only slightly larger than a DVD disc, this minimalist design that utilizes touch-sensitive controls for a simple, user-friendly experience is sure to look great in any setting. But there is certainly nothing minimal about the DVD-F1080's performance.

This slim, powerful DVD player can upconvert standard 480p discs to 720p, 1080i or 1080p better than ever before. It also features extensive multimedia file playback capability, including DivX, MP3, WMA, MPEG4 and more. Add to that HDMI-CEC output for home theater access and expandability, and you have an easy-to-use, high-performance player that not only looks great, but does it all.

The DVD-F1080 will be available in April 2008.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit www.samsung.com for more information