P R E S S R E L E A S E
NEW CHRISTIE DUAL PROJECTOR SYSTEM FOR 3D CINEMA OFFERS BEST VALUE IN THE INDUSTRY
CYPRESS, CA – (March 4, 2008) – Christie, a global leader in Digital Cinema now offers the industry's most cost-effective and flexible 3D Digital Cinema system. With the power of two Christie DLP Cinema(r) projectors, the new Christie 3D2P offers more than double the brightness for presentations on screens of any size. Complete with an innovative stacking frame with rollers and adjustable racks, the system can be easily moved whenever and wherever needed within the complex.
"This is an exciting new offering from Christie," says Brian Claypool senior product manager, Entertainment Solutions. "Not only does it provide the exhibitor with great flexibility, it also allows exhibitors to own the complete 3D system without recurring fees. It provides significant cost savings not available through systems requiring long-term licensing arrangements."
The first to be installed in a commercial setting, the Christie 3D2P has been successfully deployed for groundbreaking 3D Digital Cinema features. The dual projector system is already winning praise from moviegoers at the widely acclaimed Krikorian Premiere Theatres, where it is presenting the latest 3D Digital Cinema releases.
"3D Digital Cinema is one of the most exciting developments in our industry. We looked at current single-projector 3D solutions and didn't like them for different reasons, including cost. We selected the Christie dual projector 3D2P solution because we can now screen the latest 3D features on any size screen in all of our complexes with no real concerns about light issues," remarks Todd Cummings, vice president of operations for Krikorian Theatres. "In fact, with the growing popularity of 3D, we will be utilizing the system on our larger 60-ft screens for 3D features. One of the distributors told us that they will be looking to increase the light through the polarized glasses by more than 30% for their future live action 3D films. Only a dual projector set-up can meet that requirement. A single projector system currently would not be bright enough to cover such a large screen."
Cummings adds, "Because we own the entire 3D solution, Christie lets us bring the technology to our audiences at the lowest cost of ownership. The Christie support team worked with us every step of the way and they were willing to incorporate several of our ideas to make the system fit our needs. We wanted to make sure that we could deliver to our customers a perfect movie viewing experience right from the start."
Claypool recounts, "Christie brings more than 75 years of experience to the cinema industry, with a history of innovations that has helped to revolutionize and dramatically redefine the movie viewing experience for every new generation. Christie's new dual projector 3D system continues our proven track record of ensuring that exhibitors have available the widest range of cost-effective solutions to meet their needs."
With the Christie 3D2P, exhibitors can utilize any of Christie's comprehensive family of Digital Cinema projectors including their existing Christie projectors, in almost limitless combinations.
DLP Cinema(r) is a registered trademark of Texas Instruments.