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3LCD Front Projection Technology Achieves Significant U.S. Market Lead

Lead Grows to 9 Share Points, Extends Across All Major Channels

LOS ANGELES, May 15 /PRNewswire/ -- 3LCD, the world's number one projection display technology, has solidified its leadership position in the U.S. front projection market with an 9-point unit share lead over competitors in the first quarter of 2008, according to Pacific Media Associates (PMA). 3LCD technology-based products kicked off 2008 with 54 percent total U.S. market share. In addition to a strong overall market lead, 3LCD leads in all three front projection channels according to PMA's monthly tracking reports covering the Pro AV, Distribution and Retail channels.

For 3LCD, this is the 4th consecutive year-year, same-quarter gain in the U.S. market. Share gains from Epson, Hitachi, Sony and Sanyo contributed substantially to the impressive 3LCD technology growth in the first quarter. On the product level, 3LCD held leading positions in the critically important SVGA and XGA segments in the Professional market and 1080p in the Home Theater market.

"3LCD technology certainly started off the year with a strong quarter in the U.S. market," said Michael Abramson, PMA. "It is a significant testament to both 3LCD technology and the companies that use it. The market is showing strong demand for what they are offering."

3LCD technology utilizes a 3-chip optical engine to process and output bright, vivid colors with no "rainbow effect." The optical engine also has a solid-state design, which eliminates the risk of any mechanical issues with moving parts. With its outstanding color, brightness and detail, 3LCD delivers outstanding image quality to classrooms, board rooms and home theaters across the nation. LCD technology overall continues to lead in all major display product categories including flat panels, monitors and laptop displays.

"The market share growth 3LCD is experiencing is based strongly on the advantages it has over other technologies," said Rina Bhuva, senior strategic marketing manager, 3LCD Technology. "Leading projector OEMs continue to choose 3LCD, because they know projector buyers are looking for superior image quality and reliability."

3LCD manufacturers are driving the market through a broad range of innovation, from short throw and WXGA products lens shift capabilities and low energy usage.

About 3LCD Technology
3LCD is the world's leading projection technology, delivering unbelievably bright and natural color, amazing detail and road-tested reliability. Using an advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant quality images without the possibility of color break-up. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in flat panel TVs and projectors. To find out why more users choose 3LCD than all other projection technologies combined and to get the latest list of leading companies offering 3LCD technology in their products, visit the 3LCD website at http://www.3lcd.com/

Source: 3LCD Technology