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P R E S S R E L E A S E
Projectavision to Change Corporate Name To Vidikron Technologies Group, Inc.
Names Key Management Team and Plans to Market Brands Separately Via Existing Channels
LAS VEGAS, JANUARY 7, 1999 - To signal its emergence as a
leading global player in the fast-growing home theater market, Projectavision, Inc.
(NASDAQ:PJTVC) today announced plans to change its corporate name to Vidikron Technologies
Group, Inc. and appointed a senior management team to lead the company. Projectavision
completed its transaction with Vidikron effective December 7, 1998.
Under the proposed name change, which was announced at the
1999 Winter Consumer Electronics Show being held here, the newly-created Vidikron
Technologies Group, Inc. will market and sell high-end projection products under both the
Projectavision and Vidikron brands. Vidikron Technologies Group, Inc. will encompass
Vidikron S.p.A., the European operations based in Milan, Italy, and Vidikron of America,
Inc., the combined U.S. business of Vidikron and Projectavision based in Jersey City, NJ.
The name change requires the approval of Projectavision shareholders, which the company
intends to seek in the first quarter of this year.
Martin J. Holleran will be President and CEO of Vidikron
Technologies Group Inc. Reporting to Holleran will be Flavio Peralda, President of
Vidikron S.p.A., Giovanni Cozzi, President of Vidikron of America Inc., Sherman Langer,
Executive Vice President of Operations/Product Development, and Stuart Barlow, Vice
President of Finance. Emilio Baj Macario will be Managing Director of Vidikron S.p.A.,
reporting to Peralda, and James Wellnitz will be Executive Vice President of Marketing and
Sales for Vidikron of America, Inc., reporting to Cozzi.
"I am thrilled to be part of this new company,"
said Holleran. "We have a world class brand in Vidikron, a seasoned executive team,
and a plan to grow the business. This proposed new name and enhanced organization will
help us seize global marketplace advantage with the product design and engineering
innovations we deliver to consumers and business users." Holleran explained.
"With the strength of our worldwide dealer network, enhanced customer service, and
our unique portfolio of intellectual property, Vidikron Technologies Group, Inc., is
positioned to emerge as the premier developer, marketer and licenser of high-end
projection products." Vidikron Technologies Group, Inc. plans to maintain the current
channels of distribution for both Vidikron and Projectavision branded products.
"I am also thrilled to be part of this new
company," Peralda added. "We can now strengthen the Vidikron brand on a
worldwide basis, and help capture the sales and marketing opportunities that abound for
our products in the European markets."
Projectavision, Inc. is in the business of developing and
marketing technological innovations in the electronics display and information industries,
including patented and patent pending technologies for interchangeable front and rear
screen home theater television systems. The company recently completed its transaction
with Vidikron Industries S.p.A., a $20 million manufacturer and marketer of high-end
projection systems for the consumer and commercial markets in over 30 countries worldwide.
Copies of Projectavision's press releases, SEC filings, current price quotes and other
corporate information may be found on the website: www.Projectavision.com
or www.hawkassociates.com.
The foregoing press release contains forward looking
statements, including statements regarding, among other things, the companys
expectation of its future business. These forward looking statements are based largely on
the Companys expectations and subject to a number of risks and uncertainties,
certain of which are beyond the Companys control. Actual results could differ
materially from these forwarding looking statements as a result of a variety of factors
including, among others, the production schedules of unaffiliated third parties,
availability of component parts, the ability to secure the balance of the necessary
financing to complete the Vidikron acquisition, satisfaction of all other terms and conditions
required by the institutional investors, with respect to the proposed Vidikron
acquisition, consumer acceptance of the companys product and prevailing economic
conditions as they affect the consumer electronics industry in general. In light of these
risks and uncertainties there can be no assurance that the forward looking statements
contained in this press release will in fact transpire or prove to be accurate.
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Executive Contacts:
Martin J. Holleran, CEO, Projectavision (212) 971-3000
Flavio Peralda, Chairman, Vidikron (011)390 296720275
Media Contact:
Alex Stanton
Stanton-Crenshaw
alex@stantoncrenshaw.com
Tel: (212)780-1900
Institutional Investor Relations:
Frank Hawkins
Hawk Associates
Fhawk@hawkassociates.com
http://www.hawkassociates.com
Tel: (305) 852-2383
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