P R E S S   R E L E A S E

3LCD Maintains Market Share Leadership Worldwide

LOS ANGELES, Sept. 14 /PRNewswire/ -- 3LCD, the world's number one projection display technology, continued to show market share leadership in the second quarter of 2009. According to the most recent data from Pacific Media Associates (PMA(1)), 3LCD remained the worldwide leader in the front projection market among traditional projector buyers - those looking for projectors touting 500 Lumens or more.

With more than 20 years of experience in the projection market, 3LCD knows its users need dependable projection technology with the ability to deliver stunning presentations and color-rich video - and 3LCD consistently delivers.

The sustained success in the worldwide market is due to a number of factors, including recently introduced projector models, innovative features and technology advantages that make 3LCD stand out from the competition, including:

-- 3-Chip Optical Engine: All 3LCD projectors use a 3-chip optical engine to deliver incredibly bright, true-to-life color.
-- High Color Light Output: 3LCD projectors deliver high Color and White Light Output so images, video and text always look their very best.
-- No Color Wheel: 3LCD projectors do not rely on a spinning color wheel to produce color and do not suffer from "the rainbow effect" or "color break-up."
-- Road-Tested Reliability: 3LCD technology is the #1 projection technology and has consistently been the choice of users who demand long-life performance and reliability.
-- Energy Efficient Light Engine: The light engine in 3LCD projectors efficiently uses available lamp light to create stunning images, projecting 25% more brightness per watt of electricity, compared to the leading competitor(2).

"Customer and OEM support has been a major contributor to 3LCD's success within the worldwide market, as shown by our continued leadership," said Rina Bhuva, senior strategic marketing manager, 3LCD. "Our advantages differentiate 3LCD from the competition and as a leader in the projection space, buyers look to us for road-tested reliable technology to meet demanding market needs."

For more information about 3LCD technology and the wide variety of products and leading manufacturers that use it, visit www.3LCD.com.

(1) Data source: US market research company, "Pacific Media Associates" (for April 1 to June 30, 2009)
(2) Data source: ProjectorCentral.com Jan 2009. Average of 796 shipping models for which the manufacturers provided lumens and total power data, all resolutions and brightness levels. Energy efficiency was measured as wattage per lumen.

About 3LCD Technology
3LCD is the world's leading projection technology, delivering unbelievably bright and natural color, amazing detail and road-tested reliability. Using an advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant quality images without the possibility of color break-up. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in flat panel TVs and projectors. To find out why more users choose 3LCD than all other projection technologies combined and to get the latest list of leading companies offering 3LCD technology in their products, visit the 3LCD website at http://www.3lcd.com/.