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OPTOMA DEBUTS NEW PLAYTIME PROJECTOR

Big Image, Low Cost Theme Drives Efforts To Expand Reach To Market Reach

MILPITAS, Calif. | September 7, 2010 | Continuing its industry-leading efforts of creating products to reach broader, untapped audiences, Optoma®, the world’s best-selling brand of DLP projectors, introduces the PT100, the first of its new PlayTime products designed to introduce a new audience to the advantages of projectors. The PT100, offering simple operation and enough power to deliver images up to 100” in size, and is compatible with most video gaming consoles, DVD players, set top boxes, as well as with computers sporting a VGA output. Compact and weighing only 1.7 lbs., the PT100, will be available for Christmas holiday sales and have an end-user price of $199.

“Creating new products and product categories to broaden our reach is important for the growth of the projector market,” said Jon Grodem, Optoma’s senior director of product and marketing. “We’re leading the charge to reach new users by developing innovative products, such as our Pico and GameTime projectors, rather than just continuing to operate within the same traditional category boundaries. And PlayTime is our latest effort.”

According to Grodem, The PT100 is designed to deliver a big image and low cost. The PT100, which measures 7.76” x 3.15” x 7.84” (WxHxD), utilizes an efficient LED light source that has a lifespan of up to 20,000 hours and delivers images from 12” to 100” diagonally in a native widescreen 16:9 format, which is popular for video games and movies. A built-in 1.5 watt speaker eliminates the need for an external audio system.

Said Grodem, “We’ve felt for some time that it was important to lower the entry barrier for new users, and we’re excited we’ve been able to create the PT100 as our first PlayTime product.”

About Optoma Technology, Inc.
Optoma Technology, Inc. is an award-winning developer of projection and digital display products for business and home. The company manufactures multimedia projectors for mobile users, fixed installations and home theaters, as well as HD displays. Optoma products combine superior image processing technologies with exceptional engineering and innovation to deliver images that are bright, crystal clear, and finely tuned for tone and color. Optoma products are sold through the company’s global network of ProAV dealers, major consumer electronics retailers and Internet resellers. For more information, visit www.optomausa.com.

©2010 Optoma Technology, Inc. Optoma names and logos are registered trademarks of Optoma Technology, Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective companies and are hereby recognized.