P R E S S   R E L E A S E

Runco’s LightStyle Series Expands to Achieve their
Most Affordable Price Point Ever

High-quality, affordable projection to value-conscious
customers looking for the very best performance.

Beaverton, OR – August 9, 2011 – Runco® is excited to announce the newest addition to its critically-acclaimed LightStyle™ Series DLP™ projectors, the LS-1. The LS-1 is a single-chip 1080p DLP projector that provides an unprecedented option to homeowners looking for the performance and flexibility of a Runco projector at a very attractive price point.

“With the introduction of the LS-1, we are able to bring the renowned Runco performance to a broader group of video enthusiasts,” said Jennifer Davis, VP of Marketing at Runco. “Being able to hit this competitive price point enables our integrators more opportunities to sell to a large, previously-untapped market and for homeowners to enjoy the benefits owning a Runco brings.”

The Runco LS-1 is an ideal alternative for homeowners who want a high performance video option for watching TV or movies, but also want the color depth and picture quality for console gaming (i.e., PlayStation, Wii or Kinect), internet browsing or streaming video and movies via a set-top box. The Runco LightStyle product line offers the greatest range of brightness and image performance for different rooms and needs.

"Runco’s LightStyle Series allows us to deliver Runco performance to a new group of clients,” said Brian Hudkins, president of Gramophone LTD. “The beauty of the LightStyle Series is that we have been able reach a larger customer base due to its affordability, without sacrificing performance OR reliability as these projectors meet the high quality standards of Runco.”

The LS-1 uses Digital Light Processing (DLP) technology to deliver the best color and crisp detail available in this product class and combines Runco’s SuperOnyx™ technology with ConstantContrast™ and ViVix™ proprietary digital video processing to achieve deep black levels and significant contrast, well above 10:000:1. The LS-1 also incorporates the ISF™ (Imaging Science Foundation) calibration suite for optimal performance in various rooms and lighting conditions. These calibration tools feature day and night calibration memory settings, individual sharpness and noise reduction controls, programmable image memory selection keys, built-in test patterns and a dark room-optimized remote.

Its sleek, glamorous design and customization options make the Runco LightStyle Series projectors the perfect solution to pair with a design-conscious homeowner. The LS-1 can be customized with Runco’s FinishPalette™ which enables complete projector customization for the homeowner. FinishPalette adds full-color design options, including exact PMS color matching for any college or pro-sports teams, a gallery of artist impressions and the option to custom-print your own artwork. Complementing the FinishPalette offering are 25 hand-finished signature paint colors to compliment any décor.

The LS-1 is also available with Runco’s CineGlide™ lens solution that enables a motorized, mechanical 2.35:1 anamorphic lens to move in front of the standard lens for perfect Scope reproduction. Runco CineGlide enables the viewer to switch from 16:9 content to 2.35:1 content, without black bars on the top or side of the image, with the touch of a button.

The MSRP of the LS-1 is $3,995 and will be available to Runco dealers on August 16th. All Runco displays feature a two-year RuncoCare™ standard warranty. Runco RedCarpet™ and PremierCare™ extended service options are also available. Runco’s new LightStyle Series projectors are available exclusively through the best dealers in the home theater business - the Runco authorized dealer network. For more information about Runco or to find a local dealer in your area, please visit www.Runco.com.