P R E S S   R E L E A S E

General Imaging Unveils Innovative ipico™ Hand-held Projector

Unique, afordable and highly portable projector takes sharing to a new level for a generation of social media fanatics

CEA Line Shows, New York – June 27, 2012 – Building on its continued success in the digital optical market, General Imaging (GIC) today introduced ipico™, a sleek handheld, projector with a patented pop-up connector creating a genuine social media tool. The afordably priced ipico™, allows you to easily share videos, photos and movies in real time and project them larger than life on virtually any surface. Portable enough to take anywhere, ipico™ weighs only 3.35 ounces. At just over half an inch thick, the ipico’s™ pop-up connector slides neatly down into the dock when not in use and easily ?ts inside a pocket or bag. The ipico™ hand-held projector delivers bright, colorful images in qHD resolution and in most cases does not require removing the protective case from your device.

Ipico™ makes it incredibly easy to share favorite moments, from photos and videos, to movies and YouTube while on the go. No cables are needed, simply pop-up the builtin connector on the ipico™, slide your device into it, focus on virtually any surface, and instantly project your world to the world. Gone are the days of friends and family crowding around a small 3” screen, the ipico™ was designed to let you share your memories anywhere you go and can be viewed up to 50” diagonal, in an optimal dimly lit room.

“We’ve watched the phenomenal growth of portable devices and smart phones and have tapped into the borderline obsession these owners have with their devices,” said Paul Meyhoefer, General Imaging’s vice president of Marketing and Product Planning. “Combine the explosion of social media and need to share almost every aspect of one’s life with those around them, and we believe ipico™ is a valuable accessory that allows technology devotees to do just that.” ipico™ will be available in white to kick of the 2012 holiday shopping season for $129.99 MSRP. It includes a built-in, rechargeable Lithium-ion battery and USB charging cable.

About General Imaging

Combining technology and unmatched value, General Imaging brings innovative, quality products to market that are highly afordable and easy to use. General Imaging is the worldwide exclusive licensee for GE digital cameras, the fastest growing mid-tier camera brand according to GAP Intelligence 2011. Since unveiling its ?rst cameras in 2007, the company has extended its expertise to additional digital imaging markets, including the ipico™ hand-held projector. General Imaging is headquartered in Los Angeles with ofces in Tokyo, Hong Kong, London, Germany and Latin America. For more information about General Imaging products, please visit www.general-imaging.com.