P R E S S   R E L E A S E

SAMSUNG UNVEILS ITS FIRST DLP HOME THEATER PROJECTOR AT CEDIA

Features World’s First Broadcasting Format Changer (NTSC/EBU/ATSC) Developed in Collaboration with Joe Kane

Indianapolis, IN – Samsung Electronics America, Inc. is debuting its revolutionary DLP Home Theater projector, the SP-H700A, at the 2003 CEDIA Expo, at the Indianapolis Convention Center from September 5th – 7th, Samsung Booth #324. Designed and developed in concert with Joe Kane, Samsung's DLP Home Theater projector utilizes Texas Instruments' most advanced DLP technology available, the DLP HD2 DMD chip.

The Samsung SP-H700A Home Theater HD2 DLP Projector has been designed as the most innovative, high-quality image system in its price range. The projector accurately reproduces the color fidelity specified for High Definition set in specifications by the Society of Motion Picture and Television Engineers for program production.

The SP-H700A is not only feature packed, it's also extremely versatile. It incorporates the world's first broadcast format changer for accepting NTSC, EBU and ATSC signals. From standard to high definition, this unit does it all. In another first, the SP-H700A is the quietest projector available on the market with its whisper-like 28dB fan.

For stunning brightness and contrast, the SP-H700A features DVI-HDTV compatibility with an HDCP interface for a pure digital connection. Employing Samsung's proprietary DNIe™ (Digital Natural Image engine), the SP-H700A offers enhanced detail, color and noise reduction. Samsung's new DLP projector is designed to deliver a best of class picture based on the HD2. Features include the new Correct Color Reproduction system that addresses color accuracy and offers simpler calibration and set up of the projector. The SP-H700A utilizes Faroudja's latest DCDi™ FLI2310 (Directional Correlational Deinterlacing) technology for optimizing the analog input picture quality.

"Samsung's entry in the front projector business is an extension of our commitment to the DLP technology," said Steve G. Panosian, Senior Marketing Manager, Samsung's Visual Display Group. "We believe that our design approach built around the DLP technology offers the consumer the best of class performance for high quality home theater solutions. Combining Samsung's micro-display know-how and Joe Kane's principal's for achieving video perfection will help deliver a product that adds to the popularity and appeal for Samsung DLP TV products."

With an adjustable projection size spanning from 40" (at a distance of 4'6") to 250" (at a distance of 28'4"), this projector can be used anywhere from the average living room to an elaborate home theater. From business presentations to the videophile looking for the ultimate in movie experiences, the SP-H700A is sure to please.

The SP-H700A will be available in the 4th quarter of 2003 at an MSRP of $10,000.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics and information systems products. The SEA organization oversees the North American operations of Samsung Telecommunications USA, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit www.samsungusa.com for more information.

About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication and digital convergence technology. Samsung Electronics employs approximately 70,000 people in 87 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business. For more information, please visit www.samsungelectronics.com.

DLP is a trademark of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.