P R E S S R E L E A S E
Digital Projection Launches Ultra-Bright – SXGA High-resolution Projector SystemsNew projection technology capable of 12,000 ANSI Lumens
KENNESAW, Ga., June 10, 1999 Digital Projection, Inc., manufacturer of POWER Displays, large-venue theatrical, presentation, entertainment and multimedia projection systems, today announced three new SXGA projection systems. The announcement includes one addition to its current POWER series and two new LIGHTNING series projectors.
The company also announced the implementation of a second illumination technology. Xenon "bubble" lamps will be standard in all LIGHTNING Displays. According to Mike Levi, president of North American operations, the addition of the new light source offers Digital Projection customers a greater selection of projection tools to address diverse large-venue applications. "Xenon bubble lamps have been around for many years and are available from a number of manufacturers in a variety of wattages. When the right lamp is skillfully integrated with precision optical systems, the technology can provide high performance with a very low operational cost," said Levi. "That is the engineering value Digital Projection brings to the technology."
Capable of projecting enormous images -- well over 60-feet wide -- from any video, computer or HDTV source, the new projection systems incorporate a three-chip Digital Light Processingä (DLP, Texas Instruments) design coupled around the company's Emmy Award winning proprietary electronics and optical systems.
According to Levi, the long awaited SXGA (1280 x 1024) platform is a welcome addition to Digital Projection's line-up, bringing premium image quality to high-resolution sources.
"The POWER and LIGHTNING sx series deliver the dynamic and exacting performance -- shared by all POWER Displays -- to detailed graphics, engineering, command & control, simulation and cinema applications," added Levi.
Built on the popular POWER series chassis, the POWER 6sx projector maximizes the company's existing platform by integrating the new SXGA DMD design.
POWER 6sx - North American List Price: $94,995
The new LIGHTNING series offers users a sleek, new design that includes built-in handles for increased mobility. Besides putting more resolution and light on the screen than ever before, the LIGHTNING series also includes all the innovations and enhancements appropriate for Digital Projections 3rd generation product. Serial digital inputs, rigging and stacking points, "oversampled" SXGA image resizing, Faroudja video decoding and improved efficiency in illumination and optical systems are standard in the LIGHTNING series.
LIGHTNING 10sx - North American List Price: $109,995
LIGHTNING 15sx - North American List Price: $124,995
"Digital Projection were the first company to make the commitment to DLP," said Sherel Horsley, senior vice president and manager of marketing for TI's digital imaging division, "and their DLP product line now serves a very broad range of applications. What is particularly impressive is their customer list, which is characterized by organizations to whom image quality is of paramount importance: It's a great testimony to the expertise they have brought to bear on leveraging the unique capabilities of DLP."
About Digital Projection
The POWER Displays line of projectors is a result of over a decade of revolutionary development between Digital Projection and Texas Instruments. POWER Displays represent the highest-level execution of Texas Instruments' 3-chip, Digital Light Processing (DLP) technology.
In June 1998, POWER Displays and Texas Instruments DLP were awarded two Emmy Awards for technical achievements in broadcast engineering by the Academy of Television Arts and Sciences, Los Angeles. POWER Displays are the first and only projector to win the coveted award.
Digital Projection's worldwide presence includes offices in North America, England, Europe and the Far East. Its North American headquarters, based in Atlanta, is a wholly owned subsidiary of Digital Projection, Limited, located in Manchester, England. The company's North American headquarters are located at 55 Chastain Road, Suite 115, Kennesaw, GA 30144. Phone (770) 420-1365; Fax (770) 420-1360 www.digitalprojection.com
Digital Light Processingä & DLPä are registered trademarks of Texas Instruments.
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Tim J. Butler