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Texas Instruments Announces First DLP .55 XGA Chip

DLP Chip to Enable Compelling New Price & Performance Points

DALLAS, Texas, March 1 /PRNewswire-FirstCall/ -- Texas Instruments (TI) (NYSE:TXN) today announced its DLP(TM) technology is now available in a .55 XGA resolution chip, which will allow compelling new price points for the popular XGA (1024 x 768) resolution. According to Pacific Media Associates, projectors with XGA resolution represent more than 45% of the projectors sold worldwide today.

The DLP .55 XGA chip offering will complement the DLP .7 XGA chip by enabling products at breakthrough price points with the same stunning picture quality that DLP technology is known for. PLUS Vision Corp. was the first to announce a product with the new DLP .55 XGA chip -- the U5-532 projector was announced publicly two weeks ago. More manufacturers are expected to announce products soon.

In designing the DLP .55 XGA component set, TI worked closely with customers to make the component set highly compatible with existing optical engines which minimized investments and improved time to market. The DLP .55 XGA chip was also designed to be compatible with the DDP2000 Imaging ASIC, which optimizes video reproduction capabilities, furthering the performance of products traditionally used in the business projection markets to provide impressive image quality for video viewing at home.

"We're excited about this extension of our DLP Product line, a new chipset for our customers to innovate around and reach a new market of buyers," said Lars Yoder, Business Manager, TI DLP Front Projection Products. "This new chip was engineered to provide an affordable option for end-customers to attain XGA resolution in their next projector purchase with the advantages of DLP quality."

DLP Products continues its strong growth in the front projection market. According to Pacific Media Associates (PMA), DLP technology closed 2004 with 47% worldwide market share, which represents ten consecutive quarterly gains and an impressive 14-point gain over 4Q03.

The advantages of DLP technology, including outstanding picture reliability, no burn-in or fade, deep rich colors, and incredible, industry-leading contrast ratios, have led more and more manufacturers to choose DLP technology. The speed advantage of DLP technology also allows for a 1-chip architecture that provides razor-sharpness that will not misconverge over time, and excellent reproduction of fast video such as sports and live action with no motion lag.

About Texas Instruments DLP Products
Texas Instruments DLP display technology offers clarity down to the most minute detail, delivering pictures rich with color and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema(TM)). More than 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 5 million DLP subsystems have been shipped. For more information, please visit dlp.com.

Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers' real world signal processing requirements.
In addition to Semiconductor, the company's businesses include Sensors & Controls and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com/

DLP is a trademark of Texas Instruments.