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Highly Anticipated DLP® 1080p Chips for Projectors Arrive

DLP® 1080p Chipsets round out complete DLP® front projection product offering

Indianapolis, IN, Sept. 8, 2005: Texas Instruments (TI) (NYSE: TXN) at CEDIA today announced and showcased 1080p resolution (1920 x 1080) chipsets for the front projection market. 1080 is the high-definition resolution standard for many highly anticipated content applications in the near future, including broadcast, gaming, and high-definition video players. DLP 1080p resolution chips will be made available to customers for both single-chip and 3-chip applications, enabling incredible detail for the ultimate HD viewing experience.

According to market-watcher Pacific Media Associates (PMA), DLP technology holds 69.8% of the consumer front projection market in the U.S. as of 2Q05. The addition of DLP 1080p chipsets will allow customers to offer maximum-HD for front projection, rounding out current strong DLP 720p HD offerings. The breadth of 720p and 1080p projector choices will give consumers high-definition options that meet their price and performance choices. In addition, DLP products with 480 and 576 resolutions continue to thrive in the consumer market, providing great video viewing experiences for current DVD and gaming standards. Manufacturers who will be announcing front projection products based on DLP 1080p technology in the near future include: Barco, Christie Digital, Digital Projection International, DWIN, InFocus, Marantz, Mitsubishi, Panasonic, projectiondesign, Optoma, Runco, Samsung, Sharp, SIM2 and Yamaha.

This news comes shortly after the TI announcement of increased color performance available for DLP front projection single-chip products with BrilliantColor™ technology. With up to 6-color processing, which moves significantly beyond other technologies' limitations of 1-color-per-chip processing, BrilliantColor™ technology will enable a greater than 50% brightness increase in mid tone images, common in video and natural scenes, translating into truer, more vibrant colors.

"We aim to meet both the needs of our customers and the needs of the market; and adding DLP 1080p technology to our offering will allow our customers to round out their product lines and fill a specific market need," said Lars Yoder, Business Manager, TI DLP Front Projection Products. "Consumers will benefit from products with maximum HD resolution that will provide incredible detail of the images and deliver a truly amazing viewing experience."

"We are very excited about the addition of DLP 1080p 3-chip technology to our product offering," said Nancy Fares, Business Manager, DLP Cinema Products. "This allows our partners to offer flagship products with an exceptional image to the high-end theater enthusiasts."

CEDIA attendees can experience DLP 1080p technology for both front and rear applications, as well as BrilliantColor™ technology, at TI DLP Products booth #248.

About Texas Instruments DLP Products
Texas Instruments DLP display technology offers clarity down to the most minute detail, delivering pictures rich with color and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 7 million DLP subsystems have been shipped. For more information, please visit http://www.dlp.com

Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com .

DLP and DLP Cinema are registered trademarks of Texas Instruments.