P R E S S R E L E A S E
SHARP SHOWCASES OVERALL DISPLAY DOMINANCE WITH ENHANCED TV FEATURES AND GROUNDBREAKING NEW TECHNOLOGIES AT CES
Upgraded specifications to high-definition AQUOS LC-TVs plus LCD technology innovations and a new line of HDTV DLP front projectors headline Sharp's elegant home theater product line
LAS VEGAS, January 5, 2006 – Sharp is taking LCD technology to the next level at 2006 CES with one-of-a-kind innovations and increased performance. The new line of large-screen AQUOS HDTVs feature enhanced contrast ratio, increased viewing angles and response times that are among the fastest in the industry. In addition, Sharp is showcasing groundbreaking technologies and applications that reinforce the company's dominance in the market. Sharp also further expands its large-screen offerings with new additions to its award-winning DLP front projection lineup.
"Sharp makes one-of-a-kind products that change the way we live," said Bob Scaglione, senior vice president, Consumer Electronics Marketing Group, Sharp. "LCD is the best flat-panel technology, and we are focused on bringing LCD innovations to the next level at 2006 CES, not only with new AQUOS products that further raise the bar for LC-TV performance, but also with groundbreaking concepts that will change our consumers' lifestyles."
Sharp is the worldwide leader in flat-panel LC-TV* and recently won an Emmy® award for the technology behind the AQUOS line**. The company has unsurpassed LCD screen manufacturing at its state-of-the-art factory in Kameyama, Japan, where an entire production line focuses solely on the creation of large-screen units, ensuring that Sharp maintains their top position in the marketplace and exhibiting the company's commitment to achieving even larger screen sizes. This manufacturing superiority helps Sharp offer the most comprehensive flat-panel LC-TV selection, with more than 65 models in screen sizes ranging from 13- to 65-inches.
In addition to LC-TV, Sharp is further broadening its television line with the debut of high-definition front projectors that feature the award-winning Texas Instruments DLP™ technology. "Sharp's technical expertise extends beyond the flat-panel display category, and as a result we're pleased to be launching a number of new products in our line of DLP front projectors here at CES," Scaglione continued. "In addition to a new 1080p flagship product, we have a number of smaller, portable projectors for a full range of offerings, so that we can open up the world of projection to many more consumers. Sharp is completely committed to maintaining a leadership position in this segment, as well."
Cementing the company's future presence in tech-savvy households, Sharp is also demonstrating sophisticated, breakthrough technologies that capture the near- and long-term potential of LCD in home, mobile and broadcast environments. Featured technologies at CES include a preview of a new way for consumers to view integrated broadcast and Internet programming on a single screen. For the broadcast professional, a new LCD monitor with a 1,000,000:1 contrast ratio for a crystal-clear picture will be demonstrated for use in demanding lighting conditions and picture-quality requirements. Finally, for mobile use in automobiles, Sharp is showcasing a two-way viewing angle display that lets two or more users watch two different programs that occupy the full screen of a single display simultaneously.
Additionally, Sharp is showcasing new 1-Bit™ home theater systems, youth-inspired audio systems and a TV-DVD combination product. For detailed information on Sharp's new products, please see the individual product announcements and fact sheets available for media at sharppressroom.com.
AQUOS 57-inch (LC-57D90U) High-Definition LC-TV
Sharp adds a new screen size offering to its already extensive lineup of HDTV AQUOS Liquid Crystal Televisions with the elegantly-styled 57-inch LC-57D90U HDTV AQUOS Liquid Crystal Television. The LC-57D90U has full 1080p (1920 x 1080) true 16:9 resolution for a sensational high-definition viewing experience, and includes a built-in CableCARD slot that allows users to enjoy high-definition programming without an extra set-top box***. The 57-inch AQUOS features Sharp's proprietary new 5-wavelength backlight system that provides an enhanced color spectrum that produces more vivid, deeper reds and greens than previously possible. It also includes Sharp's proprietary multi-pixel technology that enables an incredible contrast ratio of 1500:1, enhanced Quick Shoot video circuitry for an unparalleled response time of 4 ms and wider viewing angles (176 degrees), so users can view the television from virtually anywhere in the room. Additionally, the LC-57D90U features dual HDMI, HD component, DVI-I and DTVLink advanced digital interfaces. Available in a titanium finish with detachable bottom speakers, the LC-57D90U will be available in March for a Manufacturer's Suggested Retail Price (MSRP) of $15,999.99.
AQUOS Widescreen Series (models LC-45D90U, LC-37D90U and LC-32D50U)
The new Widescreen Series of HDTV AQUOS Liquid Crystal Televisions, available in 45-, 37- and 32-inch screen sizes, feature Sharp's proprietary multi-pixel technology for extraordinary LCD performance. This technology enables an incredible contrast ratio of 1200:1, enhanced Quick Shoot video circuitry for faster pixel response time (6 ms) and wider viewing angles (176 degrees), so users can view the television from virtually anywhere in the room. The 45- and 37-inch models feature full 1080p (1920 x 1080) HDTV resolution, providing consumers with an unparalleled high-definition experience. They also include Sharp's new proprietary 4-wavelength backlight system that provides a wider color spectrum including deeper, more vivid reds than previously possible. The LC-32D50U has stellar 1366 x 768 resolution for viewing HD programming. Additionally, all units in this series include dual HDMI, HD component, DVI-I for PC compatibility and the DTVLink advanced digital interface. These elegantly-styled models are available in a titanium finish with detachable bottom speakers (models LC-45D90U and LC-37D90U) or fixed bottom speakers (model LC-32D50U). The LC-45D90U, LC-37D90U and LC-32D50U will be available in May for Manufacturer's Suggested Retail Prices (MSRPs) of $4,999.99, $3,499.99 and $2,299.99, respectively.
AQUOS D40U Series (models LC-45D40U, LC-37D40U, LC-32D40U and LC-26D40U)
The new widescreen 45-, 37-, 32- and 26-inch HDTV AQUOS D40U Liquid Crystal Televisions further bolster Sharp's unmatched selection of sophisticated designs and its superior-performing LC-TVs. This series features Sharp's proprietary multi-pixel technology that enables a sharper contrast ratio of 1200:1, enhanced Quick Shoot video circuitry for faster pixel response time (less than 6 ms) and wider viewing angles (176 degrees), so users can view the television from almost anywhere in the room. The newly-designed series features an elegant piano black finish with fixed bottom speakers and a detachable table stand for wall-mounting flexibility. With 1366 x 768 resolution and built-in ATSC/QAM/NTSC tuners, consumers can enjoy the latest HDTV programming. Models LC-45D40U, LC-37D40U, LC-32D40U and LC-26D40U will be available in March for Manufacturer's Suggested Retail Prices (MSRPs) of $3,999.99, $2,999.99, $1,999.99 and $1,299.99, respectively.
This new 20-inch AQUOS is the first model in Sharp's extensive LC-TV line-up to offer true 16:9 widescreen aspect ratio and 1366 x 768 resolution for 720p HDTV compatibility in a 20-inch screen size. Perfect for a smaller or secondary television-watching space, the widescreen format allows movies to be seen in the aspect ratio originally intended by the director. The LC-20D30U provides outstanding picture quality with 800:1 contrast ratio, and multiple placement options with 170-degree viewing angles. In addition, the LC-20D30U includes HD compatibility, HDMI and PC compatibility, and features a new black matte finish with black side accents, bottom speakers and a removable table stand, for a variety of placement options. Model LC-20D30U will be available in February for a Manufacturer's Suggested Retail Price (MSRP) of $899.99.
AQUOS S5U Series (models LC-20S5U and LC-15S5U)
The new 15- and 20-inch 4:3 AQUOS models are Enhanced Definition LC-TVs that feature 480p compatibility for viewing progressive DVDs. These models have fixed bottom speakers and a silver finish with black side trim that complements any décor. The S5U series includes Optical Picture Control (OPC) for automatic brightness adjustment to accommodate a room's lighting conditions; NTSC, PAL and SECAM video playback capability; HD compatible input; and a high brightness level. Model LC-20S5U will be available in March for a Manufacturer's Suggested Retail Price (MSRP) of $749.99 and model LC-15S5U will be available in June for an MSRP of $549.99.
Flagship DLP™ 1080p Home Theater Front Projector (model XV-Z20000):
Sharp brings home theater to the forefront with the new XV-Z20000, utilizing a single chip 1080p DMD from Texas Instruments. This groundbreaking 1080p projector has a native resolution of "full HD" 1920 x 1080 for true 16:9 widescreen movie viewing, producing clear vivid images, transforming any room into a high-tech home theater. DVI/HDCP (High Bandwidth Digital Content Protection) and HDMI terminals ensure a secure digital connection with all high definition set top boxes. The XV-Z20000 will be available in 3Q 2006. Pricing is not yet determined.
Portable DLP™ Front Projector (model XV-Z3000):
Sharp's next-generation portable DLP™ front projector, the SharpVision XV-Z3000, is a 720p high-definition home entertainment solution that instantly transforms any room into a high-tech home theater. This widescreen, portable projector can be carried throughout a home or to a friend's home to create an instant home theater for watching TV, viewing DVDs or playing computer games on a big screen. The XV-Z3000 features brightness (1200 ANSI Lumens) and contrast levels (6500:1) superior to those available in current front projectors, so consumers can enjoy excellent picture quality in almost any lighting conditions. Additionally, a dual-iris system adjusts image brightness to show full detail and enhances contrast ratio to compensate for varied lighting environments. The low fan noise of 30 dBA (in economy mode) ensures that the viewer won't miss a minute of the film's dialogue and special effects. Other features include I/P conversion, 3-2 pull down, Color Management System (C.M.S.), 3-step Bright Boost, a 12 volt trigger and an HDMI interface. The XV-Z3000 will be available in April for an MSRP of $3,499.
Portable DLP Front Projector (model DT-500):
The DT-500 high-definition DLP™ front projector is a stylish, feature-packed projector that is ideal for a dedicated home theater or any viewing room. This portable unit can be moved easily from room to room, for an instant home theater anywhere. Utilizing the DLP technology from Texas Instruments, and with a resolution of 1280 x 768, the DT-500 produces a 4000:1 contrast ratio and a brightness rating of 1000 ANSI lumens, delivering one of the best pictures available in consumer home theater today. Weighing just 8.6 pounds, consumers can carry the projector to any room of the house to watch TV, DVD movies or play computer games on a big screen and then store the entire system in a cabinet to save space. A powered optical iris system instantly changes brightness and contrast settings with the push of a button to allow the greatest flexibility for varying home theater environments. Home theater convenience is further enhanced with easy installation and whisper-quiet operation. A 6 Segment 5 X Speed color wheel achieves flicker-free, high-grade images and accurate color reproduction, resulting in an uninterrupted, detailed picture. Other features include I/P conversion, 3-2 pull down, Color Management System (C.M.S.), 3-step Bright Boost and an HDMI interface. The DT-500 will be available in July for an MSRP of $3,299.
High-Definition DLP Front Projector (model SharpVision XV-Z12000 Mark II):
Recognizing the increasing consumer interest in total home theaters, Sharp has expanded its high-definition DLP™ front projector line with the newly-enhanced version of the award-winning XV-Z12000, the XV-Z12000 Mark II. This sleek-bodied, whisper-quiet product takes home movie projection to a new level of viewing enjoyment with unprecedented contrast ratio (7000:1) and brightness levels (1000 ANSI Lumen brightness in high brightness mode), for the clearest, truest-color images available today. The XV-Z12000 Mark II creates a cinematic experience anywhere consumers can imagine, transforming any family or media room into the ultimate high-tech home theater. Using DLP Dark Chip 3™ technology from Texas Instruments and Sharp's proprietary Computer & Video Integrated Composer (CV-IC II) System technology, the XV-Z12000 Mark II reaches previously-unattained levels of projection excellence. A powered iris switchover function instantly changes multiple brightness and contrast settings with the touch of a button, allowing flexibility for varying home theater environments. The XV-Z12000 has a native resolution of 720 for true 16:9 widescreen movie viewing and a DVI/HDCP (High bandwidth Digital Content Protection) terminal that ensures a secure digital connection with high definition set top boxes. The XV-Z12000 Mark II is available now for an MSRP of $10,999.99.
Portable DLP Front Projector (model DT-100):
Weighing just over eight and a half pounds, this portable DLP™ front projector can be moved easily from room to room, for an instant big-screen theater anywhere in the home. Using DLP technology from Texas Instruments, this stylish, feature-packed projector is ideal for consumers to watch TV, DVDs or play computer games on a full-size screen and then pack it all up and put it away, saving space and avoiding clutter. The DT-100 provides consumers with a compact, lightweight product that will easily fit on a shelf, cabinet or small side table. The projector is EDTV (enhanced definition television), with a resolution of 854 x 480 that is high-definition compatible. Upgraded features include an extremely high contrast ratio of 2000:1 as well as 1000 ANSI Lumen brightness for brilliant clarity and a superior image. The low fan noise of 30 dBA (in economy mode) ensures that a film's dialogue and special effects are the only sounds that movie-watching guests will hear. The projector is outfitted with a 6 Segment 5 X Speed color wheel that minimizes "color breaking" and provides high quality images with accurate color reproduction. The DT-100 is available for an MSRP of $1,299.99.
Digital Memory Radio (model QT-MPA5)
Share music anywhere with Sharp's new QT-MPA5, a digital memory radio that allows the user to play music from its built-in tuner or to create individual custom playlists by transferring digital audio songs (MP3s) from a PC to 512 MB of embedded flash memory. The system can run on batteries or be plugged into a wall outlet so music lovers can listen to tunes anywhere. Unlike conventional boomboxes, the QT-MPA5 has a rounded, compact design that makes it beautiful to look at and easy to carry. An AM/FM tuner provides radio playback and a 2.0 USB connection allows for speedy music file transfer from a PC. The QT-MPA5 will be available in May 2006 for a Manufacturer's Suggested Retail Price of $189.99.
Home Theater System (model SD-SP10)
The SD-SP10 is a 1-Bit 2.1 Channel Home Theater System that uses Dolby Virtual Speaker Technology to simulate 5.1 channel surround sound. The SD-SP10 produces flawless, high-resolution sound, thanks to Sharp's patented 1-Bit amplification technology, which samples audio signals at an ultra-high speed rate of 5.6 MHz or 128 times faster than a CD. With a sleek design and just two components, the SD-SP10 offers limitless design and décor options that classic home theater systems cannot provide. The main unit can fit easily onto a small shelf or side table or into an existing home theater set-up. The SD-SP10 will be available in April 2006 for a Manufacturer's Suggested Retail Price of $349.99.
Micro Audio System (model XL-UH260)
The XL-UH260 is a new micro system that incorporates digital audio playback into the system from an MP3 player via a USB connection. Consumers can take music from a personal, portable MP3 player and play it for guests through the Micro System. In addition to MP3 playback, the XL-UH260 features a powerful 230-watt amplifier, 5-tray CD Changer with Play Exchange for continuous CD playback, an AM/FM tuner, and Music Glow feature, which allows the speakers to light up to the beat of the music. The unit supports CD, CD-R/RW, MP3, & WMA playback capability. The XL-UH260 will be available in April 2006 for a Manufacturer's Suggested Retail Price of $179.99.
Widescreen Liquid Crystal Television/DVD Combos, models LC-26DV20U and LC-20DV20U:
The new Widescreen LC-26DV20U and LC-20DV20U LC-TVs provide a slim, versatile, all-in-one television and video solution. Both units feature HDMI and HD component inputs for high-definition compatibility when connected to a separate set-top box. A built-in progressive-scan DVD Player loads discs into the TV from the side, keeping the sleek appearance of the unit and creating a complete home theater solution. The DV20U Series provides a high contrast ratio (800:1) and wide viewing angles (170 degrees). The 26" model is an HDTV and includes built-in NTSC/ATSC/QAM tuners. The 20-inch model is an HDTV Monitor offering HD compatibility and PC connectivity. These televisions are silver and feature bottom-placed speakers that will complement any decor. The LC-26DV20U and LC-20DV20U will be available in May for MSRPs of $1,199.99 and $899.99 respectively.
For more information on Sharp's full line of Liquid Crystal Televisions, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J. 07430, or call 800-BE-SHARP. For online product information, visit Sharp's virtual press room at sharppressroom.com or sharpusa.com.
Sharp Electronics Corporation is the Mahwah, N.J.-based marketing and sales subsidiary of Japan's Sharp Corporation, a worldwide developer of the core technologies that are integral to shaping the next generation of home entertainment products, appliances, networked, multifunctional office solutions, solar energy and mobile communication and information tools. Leading brands include AQUOS® Liquid Crystal Televisions, 1-Bit™ digital audio products, SharpVision® projection products, Carousel® microwaves, IMAGER™ digital multifunctional systems, and Notevision® multimedia projectors. Sharp Electronics Corporation employs approximately 2,000 people throughout the U.S. supporting more than 50 product lines.
*According to a 2005 report from DisplaySearch, an Austin, Texas-based market research firm, Sharp Corporation is the global leader in LCD TV.
**Sharp won a 2004 Technology & Engineering Emmy® for Award for Development of Direct View Liquid Crystal Display Screens. Use of the trademarks and service marks of the National Television Academy, including the mark Emmy®, requires the prior express written permission of the National Television Academy.
***Cable system must deliver HDTV programming. Consumers should check with their local cable company to determine available HDTV channels.