P R E S S   R E L E A S E

SIM2 Previews First Three-Chip 1080p DLP® Projector for Home Theater at 2006 CEDIA Expo

DENVER (9/13/06) -- SIM2 USA, through its parent company SIM2 Multimedia, the leading manufacturer of home theater video projectors, previewed its forthcoming three-chip 1080p DLP™ projector to dealers and installers at the CEDIA Expo here today. The SIM2 Grand Cinema™ HT5000 is the first three-chip 1080p DLP model designed specifically for home theater, and is on display in the company's private suite at the Adams Mark hotel, and on the show floor in Texas Instruments' booth (#347).

"Three-chip DLP front projection is the ultimate expression of home theater performance," commented SIM2 Multimedia CEO Maurizio Cini. "Now, through the implementation of the newly introduced 1080p DMD chipset into our three-chip HT5000 projector system, SIM2 is delivering the most engaging and realistic cinematic experience performance ever available in this market."

"SIM2 has built a strong reputation for delivering outstanding home theater products based on our DLP technology," commented Nancy Fares, Business Manager of TI DLP Cinema® Products. "We are very excited to be able to showcase their HT5000 as one of the first three-chip DLP projection system for home theater at this year's CEDIA Expo. It is an experience that dealers, installers, and enthusiasts will not want to miss."

The SIM2 HT5000 projector combines the full resolution and clarity of the 1080p video standard (1920x1080) with the remarkable color reproduction, contrast, and brightness of a three-chip configuration. It employs a trio of Texas Instruments' recently introduced 0.95" 1080p DarkChip3™ DMD chips, high quality SIM2 optics, and a 300-watt lamp for a bright, realistic image with a contrast ratio of >5000:1 (Full ON/Full OFF), and unprecedented color fidelity.

The SIM2 HT5000 projector will be available in the coming months in single and dual 300-watt lamp configurations, both as standalone units and in tandem with the latest generation of SIM2's acclaimed DigiOptic™ Image Processor. Additional information on availability and pricing will be announced in the fourth quarter of 2006.

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to designing, developing and marketing products that meet the demands of the US market. SIM2 Multimedia is a world-wide leading manufacturer of home theater products and leading provider of high-end professional video wall solutions to the retail, public large venues and institutional markets. Over the years, SIM2 has gained a reputation for meeting the industry's demands for new, emerging technologies, offering high-quality and reliable products that meet the customer's need in any application. The marketing policies of the company are world-oriented with a direct presence in Italy (headquarters), Germany, UK and USA (subsidiary), and in over 45 countries world-wide through partnerships with qualified distributors.

DLP and DarkChip3 are trademarks of Texas Instruments
Grand Cinema and DigiOptic are trademarks of SIM2 Multimedia