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Highly Recommended Projector
Ease of Use
Intended Use:
Mobile Presentation
WowWee Cinemin Swivel Projector WowWee Cinemin Swivel
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1000:1 Contrast Ratio
10 Lumens
Street Price: n/a

WowWee Cinemin Swivel Pocket Projector

Marc Davidson, December 9, 2009

Easy to Focus. Most pocket projectors are a little tricky to focus, with controls that are hard to start moving and then tend to move too far too fast, overshooting the focused position. The Cinemin Swivel's focus wheel offers smooth, sure control, making it easy to get a sharply focused image across the entire screen.

It Swivels. The ability to swivel the front of the projector by up to 90 degrees makes it easy to adjust the image's vertical position on a wall (although there is no keystone correction to keep the sides parallel). It also adds a bit of a novelty feature, letting you easily project images on a ceiling, which may be the only available white area in a given room, and can provide an interesting decorative highlight -- when you're giving a party, for example, to let you surround your guests with images.

Excellent iPod and Composite Video Connectivity. The Cinemin Swivel's focus on video shows in its connection choices. It comes with two 10-inch video cables and a video adaptor that WowWee says works with all iPhone, iPod, and iTouch models. One cable connects between the projector and the adaptor. The other offers a miniplug on one end for the projector and three female RCA-phono plugs on the other, so you can plug in a standard combined composite video and stereo audio cable going to a video source. If you'd like to use the projector with a computer as well, WowWee's $29.99 Cinemin Swap converts from VGA to composite video, and comes with appropriate cables. Not so incidentally, unlike the stiff, spring-like cables that tend to push or pull the projector away from the direction you're trying to point it in, both of the video cables provided are thin and highly flexible, making it easy to point the projector where you want to.


Low Brightness. WowWee rates the Cinemin Swivel at a conservative 8 lumens and a maximum 60-inch diagonal image size. We measured it at 10 lumens, which is typical for a pocket projector. More important, it's not as dim as you might think, because the human eye adjusts to different levels of light, and is more sensitive to small changes at low levels than higher levels. In short, even though 10 lumens is only one-tenth of 100 lumens, the eye sees it as much brighter than one-tenth as bright.

With moderate ambient light typical for a family room at night, the brightness is suitable for at least a 15-inch diagonal image for extended viewing, and a larger image for shorter sessions or less ambient light.

Poor Brightness Uniformity. Pocket projectors generally have a problem maintaining uniform brightness across the entire screen, so it's not surprising that the Cinemin Swivel did poorly on brightness uniformity, at a measured 52%. The difference is enough to be easily noticeable on a solid light colored image, as you might use for a presentation background. It may also be noticeable in some photos, but it's not obvious in most video scenes.

Image Quality Issues. The Cinemin Swivel's image quality is typical for pocket projectors.It loses a great deal of detail based on shading in dark areas, even when it's close to the screen projecting a smaller, brighter image. In addition, white areas -- like men's shirts -- have a slight bluish tinge with images up to about 5-inches diagonally. At larger image sizes, the tinge fades away, however. Overall, the best that can be said for the image quality is that it's good enough to be useful and on a par with the competition.


The Cinemin Swivel delivers image quality, brightness, and portability typical for a pocket projector, combined with a number of welcome -- and well thought out -- extras, most notably the audio output, long battery life, smooth focus control, the included adaptor for iPods and iPhones, and, of course, the swivel feature. For those whose primary need for a pocket projector is for video, particularly as a companion for an iPod or iPhone, the Cinemin Swivel can be an excellent fit.

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Comments (12) Post a Comment
silvio lopes Posted Feb 15, 2010 6:00 AM PST
Please, how can I buy a CINEMIN SWAP ? I can´t fint it to buy in nowhere. Thanks . Silvio
ROSEMARIE Posted Feb 17, 2010 1:46 AM PST
can you tell me were I can get a cinemin swap
MIchel Tadesse Posted Aug 17, 2010 3:15 PM PST
I lost my cinemin swivel iPod/iPhone adapter. Could you please recommend where I can buy only the adapter online

Chanel H Posted Aug 26, 2010 11:31 PM PST
you can purchase the cinemin swap and Brookstone stores or visit
Glennis Posted Sep 10, 2010 2:07 PM PST
I just purchased the cinemin and it works well with my first generation iPhone but will not work with my 3Gs. Any suggestions as to a setting that I may have to change or some other problem that has caused this?
Maticsg Posted Sep 13, 2010 8:07 PM PST
It should work with the 3Gs. Probably just unplug and plug the adapter back again.
Marc Pease Posted May 21, 2011 9:25 AM PST
Using the Cinemin Swivel with my MacBook Pro it seems that the resolution settings are dramatically changed when using the VGA port and cable from Mac. What is the best setting ( resolution ) to utilize for optimum resolution with the Cinemin Swivel and does the resolution ( Mac System Preferences ) have to be changed back every time the Cinemin Swivel is removed from use?
jesse mann Posted Jun 17, 2013 3:35 PM PST
Hello folks, I use the Cinemin primarily for tv viewing and movies in my camper during the summer. It is perfect, I mount it under the cabinet over the head of the bed and shine it on a large white window shade on the other wall. This is my 3rd. year and the projector has developed a serious amount of dark pixels. There is still a good image to look at but it is filled with hundreds of black spots. Is this repairable of should I be looking to replace?
pchi nitta Posted Oct 21, 2013 1:49 AM PST
I've had the Cinemin Swivel for about 3 years. It probably has only 30 hours of projection time. It was fine about 8 months ago but it now has 10s of thousands of black pixels and a couple of thousand white pixels. All of the black pixels makes it look like the lens is dirty, but the lens is clean. Wrote to Wowwee 3 weeks ago, no response. Can this pixel problem be fixed? Pchi
carlos Posted Sep 10, 2014 5:24 PM PST
I've seen the very same problem described by psi nitta and jesse mann. After a few years of very sparse use the image quality degraded very quickly over the two hours that took to watch a single movie. Now there are so many spots on the image that it is impossible to continue using it. Would be nice to know if there is a fix or not.
Jamie Posted Oct 18, 2014 1:31 PM PST
My rarely used cinemin swivel has black snow covering the view. With a hand microscope, I can see thousands of white dust specks behind the lens causing the black snow to cover the projected view. Can this be fixed? Otherwise, save your money!
Hector Tafoya Posted Jul 26, 2016 11:16 AM PST
I rarely use my Cinemin, but now there are so many spots on the image that it is impossible to continue using it. Do you have a fix for this????

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