Sony's Dramatic One-Two Punch
by Evan Powell, General Manager, ProjectorCentral
November 8, 1999
Sony is getting serious about the digital projector business. In September they announced the VPL-VW10HT, a 16:9 native format projector which is expected to deliver a significant advance in price/performance for the Home Theater market when it ships in December. (See"What's the best Home Theater projector?")
Today brings another interesting Sony announcement: the VPL-CS1 SuperLite, for the Mobile Presentation market. With this release, Sony has broken through the $3,000 price barrier and created a product that will get the attention of mobile presenters.
Check out the specs: the VPL-CS1 is a native SVGA resolution product, scalable to SXGA. It weighs in at 6.4 lbs., has a brightness rating of 600 ANSI lumens, an MSRP of $2,999, and a street price of $2,699. The product will be shown at the Fall 1999COMDEX show in Las Vegas.
|Specifications||Sony VPL-CS1 SuperLite||Lightware Scout||NEC Multi-Sync LT84||Infocus LP400|
|Weight||6.4 lbs||5.3 lbs||5.5 lbs||6.8 lbs|
The CS1 is the first projector in its price class to accept a high resolution SXGA (1280 x 1024) source. And it has avariety of other features that mobile presenters will find attractive, such as a virtually silent fan, digital keystone correction, and a zoom lens.
The release of the CS1 will require competitors to lower prices to meet the new challenge. And with street prices for bright,fully-featured SVGA ultraportables falling into the range of $2,700 and less, unit sales volumes should see a decided increase.
These two new product releases, the VPL-VW10HTfor Home Theater, and the VPL-CS1 Superlite for Mobile Presentation, represent aggressive moves by Sony toward leadership in the projector industry. At this writing, Sony has 17 LCD projectors announced or in production, making it the largest digital projector product line in the industry.
Consumer awareness of Sony's projector line has been growing rapidly of late. In the last 30 days, there have been more requests on our projector database for data on Sony products than for any other projector manufacturer. And several Sony products have been appearing on our weekly listings of Top Ten Most Popular Projectors.