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Extraordinary Car Receives Extraordinary Launch with Projection Mapping

I'm drawing atention to this video for the technical merits of the projection mapping. It was made in London in support of the launch of the Toyota Auris with Hybrid Synergy Drive. In the next post you'll actually get a quick education about the projection mapping process used for for the campaign including the incorporation of seven projectors, 28,000,000 pixels and 100,000 lumens.