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The Making of a Product Launch with Projection Mapping

This is a follow-up video which gives viewers a peek at the making of the Toyota Auris: 'Get Your Energy Back' projection mapping campaign last year in London. Seven projectors. 28,000,000 pixels of texture and 100,000 lumens come together to create a mood around what appears to be an extraordinary car.

Comments (1)
Siddam Bharat Kumar Posted Sep 20, 2014 6:44 AM PST
Hi,

We are a projection mapping studio in india. We wanted to know what is the ideal lux to be achieved incase of exterior and interior projection mapping. I saw many projects online but there are lots of differences in each project. I wanted to know what is the ideal lux to be achieved?

Regards, Siddam.