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Creative Projection Mapping by Adidas France

The projection mapping concept is something we've covered extensively from simplistic examples to a historic use of projectors and 3D architectural mapping such as what took place in Amsterdam in 2010. It's taking a lot more to get my attention these days and I find the shameless imitations tiresome. However,this 3D experience created for Adidas France was original. While I commend them on providing a creative and exciting new twist on a not-so-new-anymore concept, I wish the cameraman would have rethought filming the closeups which sometimes detract from an amazing display meant to be seen from a distance.