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Pedal to Power-Up the Projector

In an effort to make us think about and connect with the energy we consume, Adam Walker's Magnificent Revolution was born. Their first traveling Magnificent Cycle in Cinema took place in Notting Hill this past summer. Riders on stationary bikes generated enough power to drive a projector and audio to support an audience of about 50 or so viewers. It is a good reminder for us not to take our luxuries for granted--that something as seemingly innocuous as watching a film requires considerable energy consumption. Just ask the pedalers who had to work for their film rations.