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Projection Mapping from Within

NuFormer strikes again--this time in China while Mercedes-Benz intros their new B-Class. Mercedes seems to have latched on to the power of the projector as 3D projection mapping is becoming a fixture at their launch events. Fortunately for mapping hounds, they employ the services of NuFormer -a team out of the Netherlands bent on evolution in the art. Before now projection mapping would occur with the images projected onto the body of a car.

But in this mapping project, the artists create scenes--moving vignettes INSIDE the car by projecting onto the front windshield from within the vehicle. As if that were not enough, the mapping artists then add an interactive element using Microsoft Kinect so that visitors can change the activity inside the car using gestures and body motions.