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Projection Mapping on a Cylindrical Building

This was an ambitious setting for 3D projection mapping but PostPanic--the Amsterdam based creative studio pulled it off masterfully. The cylindrical shape of a distinctive building in the area provided the canvas for a four minute abstract and graphic interpretation of the story of "The Human Age."

The Gashouder is a steel gas tank built in 1902 that reaches a height of 40 meters creating a challenge for the 3D projection technology employed to launch Manpower's Experis recruitment brand. What the projection artists likely achieved beyond a successful launch for their clients was the sheer pleasure of art lovers and the pride of the local residents.