Lexus and Projector Enabled Marketing
The jury is still out, (in auto circles anyway)on the Lexus IS300h which was designed to be a cool economically and environmentally sound cruiser. But if one were to look at how its being promoted --it comes off like the performance car of the year! That's the power of brilliant marketing minds and the creative use of projectors.
This video has three main features: former F1 driver Jarno Trulli, an empty aircraft hangar and 12 video projectors mounted on the roof of the building, facing downward. The projectors link to a tablet app controls the course allowing twists and turns as sharp as the user's imagination.