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SIM2 Expands 2.35:1 Widescreen Theater Projection Options with Lower Cost Home Cinema "Flex" System

Press Release  |  Mar 19, 2007

New anamorphic lens system delivers full-width 2.35:1 aspect ratio cinema without black "letterboxing" bars

MIRAMAR, FL (3/20/07) -- SIM2 Multimedia, the leading manufacturer of home theater video projectors, has expanded its 2.35:1 theater widescreen projection lens systems with the new Home Cinema "Flex" system, a more affordable alternative to the company's recently introduced flagship Home Cinema "Scope" system. The "Flex" system consists of a high quality anamorphic lens attachment that allows the company's projection systems to display movies filmed in a 2.35:1 aspect ratio at their full width without the black bars typical of "letterboxed" systems. It is available with or without a motorized sled to allow remote and automated activation of the lens.

While most high-end home theater displays feature 16:9 widescreen aspect ratios, these systems are still significantly narrower than the 2.35:1 aspect ratio preferred for the finest cinematic releases. In order to display the full frames of these films, the video system must display black bars on part of the top and bottom of the screen in a process commonly known as letterboxing. Not only does this result in an image that is "shorter" than the screen height, it also fails to make full use of the resolution capabilities of the unit, as the pixels in the "letterboxed" portions at the top and bottom of the picture are essentially unused. As a result, nearly 1/3 of the projector's resolution capabilities are wasted, and there is decrease in brightness of as much as 20%.

SIM2's theater-wide "Scope" and "Flex" systems correct these deficiencies through a combination of internal image processing and external optical adjustment. By adjusting one of the projector's custom user settings, installers can set the unit's scaling to stretch 2.35:1 images vertically, cutting off the unused "letterbox" portions and using the full DMD chip resolution for image reproduction. When this image is projected through the extremely precise Home Cinema "Scope" or "Flex" lenses, the image is then stretched horizontally in the exact ratio needed to restore the original 2.35:1 aspect ratio of the source material, providing the highest quality image possible using conventional projection systems.

When displaying source material created in other common aspect ratios, such as 1.85:1, 1.78:1 (16x9), or 1.33:1 (4x3), the projector processing is restored to its normal setting, and the anamorphic lens is removed from the projector output. Both the "Flex and "Scope" systems are available with optional motorized sleds that are capable of inserting or removing the anamorphic lens when triggered by IR remote commands, or a whole-home control systems. Each lens system is also available as a standalone unit that is inserted and removed manually.

The Home Cinema "Flex" system is compatible with the D80, Grand Cinema HT3000, and C3X projectors, and is currently available at a suggested retail price of $3,195 for a static system, or $5,995 for motorized system.

SIM2's Home Cinema "Scope" System, which employs higher quality optics than the "Flex" system, is compatible with the Grand Cinema HT5000 and C3X three-chip DLP projectors only. It is currently available at a suggested retail price of $8.995 for a static lens system, or $11,995 for motorized system.

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to designing, developing and marketing products that meet the demands of the US market. SIM2 Multimedia is a world-wide leading manufacturer of home theater products and leading provider of high-end professional video wall solutions to the retail, public large venues and institutional markets. Over the years, SIM2 has gained a reputation for meeting the industry's demands for new, emerging technologies, offering high-quality and reliable products that meet the customer's need in any application. The marketing policies of the company are world-oriented with a direct presence in Italy (headquarters), Germany, UK and USA (subsidiary), and in over 45 countries world-wide through partnerships with qualified distributors.