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Press Release  |  Oct 23, 2007

ViewSonic Strengthens its Position in Projector Market with Additions to Product Lineup

SEATTLE, Oct. 23, 2007 – ViewSonic® Corp. today fueled its projector market share momentum with five new DLP projectors that meet the diverse presentation and entertainment needs of classrooms, boardrooms and road warriors. This launch comes on the heels of tremendous growth for the company, as ViewSonic became the fastest growing projector brand in the market in the first half of 2007 (1).

The new, affordable projectors – the PJ557D, PJ559D, PJ560D, PJ551D and PJ260D – all include Texas Instruments' BrilliantColor™ Technology, giving users the best display performance available to the mainstream market. BrilliantColor™ Technology provides richer, more lifelike images by using a wider range of the color spectrum, making presentations brighter and more dynamic than ever before.

"Extending beyond the desktop, ViewSonic understands that educators and busy professionals require easy-to-use projectors with outstanding image quality that fit within their budget," said Jeff Volpe, vice president of marketing, ViewSonic Americas. "These new feature-rich projectors demonstrate how ViewSonic is leveraging its leadership in desktop displays to deliver a complete portfolio of products with superior visual performance and quality that surpass customer expectations."

PJ557D, PJ559D and PJ560D - Educational Value
For schools and universities that require A+ performance on a tight budget, the PJ557D, PJ559D and PJ560D combine ease of use and reliability with estimated street prices of $799, $899 and $1,099 respectively. These plug-and-play projectors feature an extended lamp life of up to 4,000 hours to reduce the total cost of ownership, while an integrated RS232 port provides PC remote access and integrated third party control systems for easy system administration and decreased downtime. Two five-watt built-in speakers bring multimedia presentations to life, while multiple screen modes such as Blackboard, Whiteboard and Greenboard reduce the glare on each of these specific surfaces. The projectors deliver clear video with a 1024x768 XGA native resolution, and provide bright images with 2,200 lumens for the PJ557D, 2,700 lumens for the PJ559D and 3,200 lumens for the PJ560D.

PJ551D – Budget-Friendly Projections
The PJ551D projector is available for an ESP of $649 and boasts 2,200 lumens of brightness. The projector includes several image quality features, such as a 2000:1 contrast ratio and a 1024x768 XGA native resolution to display crisp, detailed presentations and video. In addition, vertical auto keystone correction and manual lens shift ensure sharp images, as well as whisper mode to extend bulb life and reduce fan noise during important presentations.

PJ260D – Road Warrior Portability
With an ESP of $999, the PJ260D offers compatibility, ease of use and excellent image quality in a lightweight, mobile form factor that can be transported effortlessly. The PJ260D's quick and easy set up automatically synchronizes the input source, making the projector ideal for business travelers or teachers that move from room to room between periods. The projector boasts a high 1024x768 XGA resolution, 2,000 lumens and 2000:1 contrast ratio for clear, crisp images, while a remote control with built-in mouse capabilities and laser pointer allows presenters to highlight key points without interruption.

The PJ557D, PJ559D, PJ560D, PJ551D and PJ260D are available in November through authorized ViewSonic professional audio-visual resellers, distributors and solution providers. The projectors will be sold with ViewSonic's superior customer support program that includes a three-year limited product warranty, 24/7 technical support and one year of Express Exchange® service at no additional charge. ViewSonic also provides a one-year lamp warranty. For more information on ViewSonic projectors or to locate an authorized ViewSonic dealer, visit or call 800.888.8583.

About ViewSonic
ViewSonic® Corporation is a leading global provider of visual display products. ViewSonic develops, markets and supports a broad range of innovative products including LCD monitors, LCD TVs, projectors, digital signage displays and other display products. For further information, please contact ViewSonic Corp. at 800.888.8583, 909.444.8888 or visit

(1) Decision Tree Consulting Worldwide

Forward-looking Statements
This press release contains certain forward-looking statements based on current expectations, forecasts and assumptions that involve risks and uncertainties, as well as assumptions that if they do not fully materialize or prove incorrect, could cause ViewSonic's results to differ materially from those expressed or implied by such forward-looking statements. Such forward-looking statements include statements regarding ViewSonic's expectations, beliefs, intentions or strategies regarding the sale of our visual display products in the Americas and other statements that can be identified by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. The risks and uncertainties that could cause ViewSonic's results to differ materially from those expressed or implied by such forward-looking statements include the growth of the market for visual displays in the Americas in general and for ViewSonic's visual display products in particular; and other risks and uncertainties described more fully in ViewSonic's reports filed with the U.S. Securities and Exchange Commission. These statements are based on information available to ViewSonic as of the date hereof and ViewSonic assumes no obligation to update the forward-looking statements included in this press release, whether as a result of new information, future events or otherwise.

Trademark footnote: All corporate names and trademarks are the property of their respective companies.