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JVC UPGRADES ITS RENOWNED DLA-RS1U 1080p PROJECTOR

New Reference Series Projector Delivers Superb Cinema Quality Images and Exclusive Professional Features
Orlando, FL (March 13, 2008) – JVC upgrades its D-ILA Reference Series home theater projector line-up with the introduction of the high definition DLA-RS1X projector, positioned to bring high-end features and performance to a broader section of the demanding home theater market. The new projector replaces the popular DLA-RS1U, with added features and capabilities found only in JVC's professional Reference Series line.

JVC will unveil the DLA-RS1X at EHX held in the Orange County Convention Center in Orlando, FL, March 13 – 15 at JVC’s booth # DR230B.

The DLA-RS1X projector delivers 15,000:1 native contrast ratio, which is achieved through JVC’s proprietary 0.7-inch 1080p D-ILA devices and optical engine. It reproduces real black and ensures that details and depth in dark scenes are expressed clearly and vividly. New in the RS1X, JVC has added a comprehensive on-screen menu to control gamma and gray scale settings.

“Professional installers will now be able to offer discriminating home theater enthusiasts more customization and input flexibility than previously available,” said Carl Mandelbaum, National Marketing Manager, Display Products, JVC Professional Products Company. “Never before has a manufacturer been able to offer this level of quality and installation flexibility at such an affordable price.”

As with all JVC Reference Series projectors, the DLA-RS1X encompasses JVC’s original 3-chip 1080p D-ILA (Direct Drive Image Light Amplifier) technology to produce clear, natural images without the “rainbow effect” found in single panel projectors. In addition, the projector features a high-performance Gennum processor incorporating four VXP™ technologies to enhance image quality and ensure high-quality picture reproduction.

Also upgraded are the DLA-RS1X's two HDMI inputs —now with version 1.3 specification connectivity. The 2x manual zoom lens has a range of 1.4 - 2.8:1, making it suitable for screens 60” to 200” inches wide in a typical home theater. Additionally, this projector can be used in a variety of room environments due to its adjustable 80% vertical and 34% horizontal shift lens. The projector is finished in a sleek black cabinet with a non-reflective front panel to eliminate light reflections onto the projection screen. It features front ventilation for wider installation flexibility.

The suggested list price for the DLA-RS1X is $5,995. It is immediately available exclusively through JVC Professional Products Company's custom installer network. For more information and photos on the DLA-RS1X D-ILA projector, please visit JVC’s Web site at http://referenceseries.com .

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY
JVC Professional Products Company, located in Wayne, New Jersey, is a leading manufacturer of home theater products and security products in addition to a complete line of broadcast and professional video systems. For more information about this, or any other JVC Professional Products product, contact Candace Vadnais at PFS Marketwyse 973-812-8883, ext. 430 or visit JVC’s Web site at http://pro.jvc.com