P R E S S R E L E A S E
From Toys to Technologies: WowWee Expands and Diversifies Product Line in 2009Advancements include micro projectors for iPods®, a transforming spy-cam, and robots that beatbox
HONG KONG – January 6, 2009 – WowWee, an Optimal Group company (NASDAQ:OPMR), announced its newest line of innovations scheduled for release in 2009, in advance of the Consumer Electronics Show in Las Vegas, January 8-11. Consumers can expect to see items from four lines, including WowWee Technologies™, which now includes a new category of iPod® compatible multimedia pico projectors powered by Texas Instruments’ DLP® Technology. The other key lines, focusing on cutting-edge entertainment robotics, plush, and flight, are WowWee Robotics™, WowWee Alive™, and WowWee FlyTech™. Highlights include:
The Spyball™ spy-cam is a remote controlled, Wi-Fi enabled, transforming robotic ball that introduces an element of play to telepresence functionality. Affordable, easy-to-use, and rechargeable, the Spyball spy-cam captures video and still images and is equipped with sleek wheels for fast, smooth mobility and 360-degree turns. Transforming from ball to camera and back again, the Spyball spy-cam moves with stealth and in disguise – perfect for spying on siblings or peeking into the kitchen. There is no need to access the Internet to see what the Spyball spycam sees – users can make an Ad hoc connection via any Wi-Fi-enabled device including a PC, laptop, video game console or even a cell phone. The included USB cable allows users to configure a simple home network setup process that will allow the Spyball spycam to be controlled from any remote location via the Internet.
WowWee Technologies also features Rovio™ a Wi-Fi enabled home and office mobile webcam which has been selected as an Innovations 2009 Design and Engineering Award honoree by the Consumer Electronic Association in the Personal Electronics product category (Innovations Showcase Booth #72062). The Rovio mobile webcam can be controlled remotely from anywhere in the world using a web-enabled device including a PC, Mac, cell phone or smart phone, PDA or even a video game console, allowing you to view and interact with its environment through streaming video and audio. The device features TrueTrack™ Navigation System, a smart navigation and positioning system that works like a micro-GPS system, delivering tracking capabilities that have never before been available to the robotic mass market.
The Roborover robot is a talking, tread-based, roving explorer with an inquisitive personality that grows to become more confident as users navigate and play with him. The Roborover robot is operated via remote-control and features poseable arms, head and waist. This shy little explorer features spoken content, various driving-based games, infrared sensors for obstacle avoidance, and tilt sensors allowing him to perceive when he has fallen over. The Roborover robot also features a “Follow Me” homing function that will trigger this exploratory companion to search for his user – even in the dark! Sensor-based LED headlights will automatically turn on in the dark to illuminate his path.
WowWee has also unveiled a new line of pajama pals, the WowWee Alive™ Sleeping Cuties™ pets. These adorable sleepy pets are perfect to cuddle up with for a nap. Featuring lifelike fur, a poseable head, and their very own blankets, the WowWee Alive Sleeping Cuties pets make gentle slumbering sounds, have animated eyes, and curl up into a cozy, napping position when you pet them. The WowWee Alive Sleeping Cuties pets come in four varieties: Labradoodle Puppy, Beagle Puppy, Cinnamon Persian Kitten, and White Persian Kitten.
Soon to be spotted zipping around households is the WowWee FlyTech™ Hoverpod™ racer. Featuring a two-channel remote control and a tail rudder for directional movement, the FlyTech Hoverpod racer can jet across most smooth surfaces and be controlled to maneuver around obstacles. Made from durable, lightweight materials, the racer is designed to be crash resistant. The dual-band infrared control allows for two FlyTech Hoverpod racers to compete at once – and you can even build an obstacle course to up the ante! A simple 10-minute charge will last for up to five minutes play.
WowWee’s 2009 product line is being shown for the first time at the Consumer Electronics Show in the Kids@Play TechZone, Booth #72205, Sands Expo & Convention Center.
WowWee's recently established Think Wow Toys™ division will remain focused on producing third-party licensed characters, plush toys and novelty items.
Information about WowWee’s diverse product portfolio – including the latest product announcements for 2009 – is featured on www.wowwee.com.
For more information, please visit the Company's web site at www.wowwee.com.
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