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Samsung and Texas Instruments Announce the First Samsung Mobile Phones With Embedded Projection Based on the DLP(R) Pico(TM) Chipset

Press Release  |  Feb 13, 2009

Taking mobile communication to the next level, Samsung Projector Phone to be available soon in Korea and Europe

BARCELONA, Spain, Feb. 13 /PRNewswire/ -- Samsung Electronics in conjunction with Texas Instruments (TI) (NYSE:TXN) announce the first mobile phones with embedded projection in a contemporary form factor. The Samsung projector phones (Model: I7410 for European market, W7900 for Korean market) utilize the Texas Instruments, DLP Pico(TM) Chipset to remove the limitations of the traditional mobile phone screen by easily providing "big picture" viewing experiences.

Building upon the recent excitement and momentum generated at the 2009 International Consumer Electronics Show in January, the Samsung projector phones can project content with flexible image sizes much larger than traditional phone screens. Images in excess of 50-inches are possible depending on ambient light conditions. Featuring a lightweight and compact design, the Samsung phones provide the complete mobile office and entertainment solution. "Working together, Samsung and Texas Instruments, DLP(R) products have made headway in a currently untapped market," said Wonsik Lee, Vice President of R&D Planning Team at Samsung Electronics. "This is an exciting time for the mobile phone industry as we transform the limitations of the mobile phone viewing experience to compelling image sizes that really adds significant value to both business and consumer users."

"With the production of the DLP Pico(TM) chipset first announced a year ago, Samsung and DLP are proud to launch the first implementation of the DLP Pico(TM) Chipset technology in mobile phones," said Frank J. Moizio, Manager, DLP Emerging Markets business. "These Samsung phones instantly turn any situation into a media viewing opportunity. While tiny by nature and easily able to fit into a mobile device, the DLP Pico(TM) chipset produces stellar image quality and gives the freedom to project content onto practically any surface."

With the DLP technology enabled Samsung projector phones you can now turn what has traditionally been an individual experience into a shared viewing opportunity for mobile content. By projecting content you can easily broaden the viewable image in a matter of seconds for ample screening.

The Samsung projector phones will be available in February in Korea (model name: W7900) and soon be available in the European market (model name: I7410) as well. The full-featured smartphones include the following:

-- Multiple applications that can be enhanced by the projection feature: Sharing Powerpoint Slides, Viewing Email Attachments, Viewing pictures, Watching videos, and even using the projection feature as a Flashlight
-- DLP Pico(TM) chipset technology
-- 5.0-megapixel camera
-- High-resolution color OLED touchscreen
-- Intuitive flick navigation to view presentations and photo slideshows
-- Ultra-contemporary sleek and lightweight design
-- Built-in audio speakers

About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness projectors for business, home, professional venue, digital cinema and large screen HDTVs. Many of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only imaging technology with a legacy in digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in over 8,000 theatres worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 20 million DLP subsystems have been shipped.

About Samsung Electronics Co. Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

DLP and DLP Cinema are registered trademarks of Texas Instruments.