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BenQ Redefines Innovation with New Joybee GP1 Mini ProjectorDebut of World’s First LED Pocket Project with Integrated USB Drive

Press Release  |  Apr 13, 2009
Irvine, CA - April 2009 – The modern tech-savvy, digital-media-on-demand consumer has yet another awesome BenQ offering to look forward to today: the lamp-less, PC-free Joybee GP1 Mini LED Projector. Debuting as the world’s first pocket projector with lamp-free LED technology and integrated USB video reader, the tiny 1.4lb (640g) Joybee is packed with advanced features to effortlessly project a variety of multimedia applications that consumers of any age group might need, such as movies, photos, console games, and home videos. The Joybee also amplifies the enjoyment and impact of various mass storage devices (such as external High Definition Devices), digital cameras, personal multimedia players, PDAs, iPods, iPhones, and Smartphones.

Boasting anywhere, anytime projection with its superb portability and display brilliance, the Joybee GP1 is ideal for users of all ages. The effortless plug-and play application along with color correction makes the Joybee terrific for travel, sleepovers, or even loading movies or family photos/video onto a USB thumb drive and utilizing large-screen viewing in any location with a flat viewing surface.

Projecting displays larger than any comparably priced TV, the Joybee is much more versatile, portable, economical, and easier to use since it doesn’t require a PC. Kids can add instant “WOW” to sleepovers by connecting to gaming consoles or DVD players or they can impress teachers by using it for school presentations. Traveling business professionals can use the Joybee and USB reader for corporate videos, jpeg-format presentations, job interviews, or spur-of-the-moment projections in the lounge, coffee house, or even the smallest cubicle.

Imagine mailing a tiny USB thumb drive loaded with family videos and pictures to Great-grandma; she just needs to plug it into the Joybee, turn it on, and the auto play mode will get the show going!

The Joybee’s unrivaled 120% NTSC and 100AL project photos, design renderings, and videos (such as virtual home tours) in high-impact color, even in fully-lit settings. Compared to the average 55%-80% NTSC of most projectors, the Joybee noticeably outperforms with bolder, more deeply saturated hues across a broader color gamut. The 15-80” image in 4:3 native format (16:9 selectable) is adjustable with digital zoom and preset picture PC and A/V modes. Auto play modes, auto keystone, auto search, and Wall Color Correction get content up and running fast, while the integrated speaker delivers instant digital sound. Ample connectivity includes D-Sub, Composite, and USB inputs, and PC audio output. A detachable iPod/iPhone docking station is available as a clever option.

The Joybee is certified RoHS, WEEE, and EuP, draws 30% less power than competitor models, and has a <1W standby mode, making it environmentally friendly. BenQ would also like consumers to consider that the cost of the Joybee is about the same as nine family movie nights at the local theater, which includes tickets for four, popcorn, and drinks. The Joybee also lasts longer with a 20,000+ LED life for years of ongoing entertainment in a variety of functions.

To kick-off the Joybee launch, BenQ will be hosting an online contest, asking consumers to submit ideas (via video clips) for fun family activities. The contest is to not only promote the Joybee, but also to generate and share ideas for cost-effective family activities and to Bring Enjoyment ‘N’ Quality to Life during these hard economic times. The contest reflects BenQ’s corporate motto and ties in with a principal Joybee benefit: bringing families amplified, big-screen enjoyment at a petite price tag. Ideas submitted by consumers need not incorporate use of the Joybee.

The Joybee GP1 Mini Projector will be available June in the U.S. with an MSPR of $499. Please visit for more information.

About BenQ Corporation
BenQ Corporation, a leading provider of networked digital lifestyle devices, is a multi-faceted company with strengths in mobile communications, visual display and network and digital convergence technologies. BenQ offers unrivalled breadth and depth of products and integrated technologies across platforms through the brand promise of “Bringing Enjoyment and Quality to Life,” including digital projector, LCD monitors, LCD TVs, digital cameras, mobile phones, laptop PCs, storage devices, media and human interface devices such as mice and keyboards. 2007 revenues of BenQ Corporation exceeded US$1.83 billion dollars.*1

About BenQ Group
The BenQ Group is currently comprised of 12 companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include BenQ Corporation, AU Optronics Corporation (world’s top 3 manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, Daxon Technology Inc., Daxin Materials Corp., BenQ Guru Software Co., BenQ Hospital, Darwin Precisions, Ltd, Raydium Semiconductor Corporation, Cando Corporation and Wellypower Co., Ltd. 2007 revenues of BenQ Group exceeded US$26 billion dollars.

*1 including consolidated revenue of branded business before being separated from manufacturing business.