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Sony Eyes Market Leadership in Palmtop LCD Projectors with Launch of Breakthrough Product

Press Release  |  Nov 8, 1999

Market Expansion Predicted in New Projector Category

PARK RIDGE, N.J., NOV. 8, 1999 -- Sony Electronics announced today the introduction of its smallest and lowest priced, ultra portable LCD projector. With a footprint smaller than a laptop computer, the high performance VPL-CS1 SuperLite™ LCD projector includes a host of features and technology that meet the demands of professional presenters and other users, in corporate or educational settings.

According to Dr. William L. Coggshall, president of Pacific Media Associates, an independent research firm specializing in electronic projectors and other large-screen displays, the VPL-CS1 projector is expected to position Sony as a market leader in the newly developing and rapidly expanding segment of the market, known as palmtop projectors.

A recent study by Pacific Media Associates noted that year 2000 unit sales of palmtop projectors are expected to grow by 264% from 1999. "Our growth prediction is now understated due to Sony's introduction of the VPL-CS1," said Coggshall. "We are going to revise our numbers significantly upward because of the market impact that will result from the introduction of a model with this performance and price."

Sony has developed the projector with a high performance-to-price ratio specifically for a market sector previously limited by size, performance or price. "For about the price of most projectors of similar quality, you can buy both the VPL-CS1 projector and a laptop computer," said Johnathan Holmes, marketing manager of display products for Sony Electronics' Broadcast and Professional Company. "This product, for the first time, combines Sony's acknowledged technological expertise in an ultra portable data and video projector, with an extremely low price for the category."

The projector is the first to make use of Sony's 0.7" polysilicon TFT LCD panels, which directly contributes to its small size. Holmes noted that the advantage of the three-panel LCD technology can readily be seen in the high quality color reproduction, and the breakthrough in size and price.

Primary markets for portable projectors linked to laptop computers have traditionally been corporations and training professionals. Sony anticipates that the low price, coupled with the technological excellence, will propel existing projector owners to purchase multiple units and to expand the market to new buyers, such as SoHo businesses and educational institutions.

The VPL-CS1 is fully featured for user convenience, including a built-in USB port and supplied Projector Station™ software, for projector control through a laptop or desktop computer. Functions such as digital zoom can also be controlled through an optional RM-PJM601 Remote Commander® unit, for enhanced presentation use.  "These and other features of the VPL-CS1 combine to produce a high quality presentation and, with the convenience of one point control, make presenters look more professional," Holmes said. "The VPL-CS1 puts you back in control of planning and executing your meeting."

Other features supporting the performance-to-price ratio include:

  • Output of 600 ANSI lumens for bright projection in virtually any lighting conditions
  • Advanced design 120W UHP lamp with 1.0mm short arc length and ultra compact reflector
  • Digital keystone compensation of up to 15 degrees, to adjust for viewing angle variations
  • Built in digital scan converter compatible with computer inputs from VGA to SXGA and all six world standards
  • S-Video, RGB, and audio inputs
  • Super quiet cooling system incorporating a newly designed fan and heat-dissipating sapphire glass panel
  • Stereo speakers
  • Optional wireless RM-PJM601 Remote Commander unit with full remote functioning, including digital zoom capability (allowing images to be magnified up to a factor of 4x) and laserpointer
  • Supplied basic wireless remote control with power on/off, input select and mouse control functions
  • Supplied carrying case for projector and accessories

The VPL-CS1 will be on display in the Sony booth (#L5132) at the Comdex trade show in Las Vegas, November 15-19, 1999. It will be available in November through authorized Sony resellers for a suggested list price of $2699.

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Editor's Note: More information about Sony products can be found on the World Wide Web at, or readers may call 1-800-686-SONY. Additional press information is available at

Sony Electronics offers a wide array of products and systems for image capture, production and display. Sony also provides specialized equipment and systems for data recording, duplication, electronic photography/publishing, videoconferencing, high definition video, interactive and security applications. Sony Electronics' annual sales exceed $10.5 billion.

Mary Abram
Sony Electronics Inc.

Phil Mann
Cohn & Wolfe