Da-Lite’s 3D Virtual Grey Projection Screen Increases Brightness Over 40 Percent

WARSAW, IN – October 15, 2009 – In a move to meet the market demand for its 3D Virtual Grey front projection screen material, Da-Lite Screen Company has increased the gain on this innovative screen fabric by over 40 percent. The recently introduced 3D Virtual Grey with a gain of 1.85 replaces the previous 1.3 gain fabric that provides a dramatic improvement in the brightness of the projected image, while maintaining the superior 99 percent polar retention of the previous material.

“Although 3D Virtual Grey was introduced less than 12 months ago,” stated Wendy Long, Da-Lite’s Vice President of Marketing, “we are continually improving our proprietary projection screen fabrics through better chemistry and listening to the market.”

Since the introduction of Da-Lite’s 3D Virtual Grey front projection screen and its companion rear projection fabric, 3D Virtual Black, the market for 3D has literally exploded. “Da-Lite continues to be at the forefront of the passive stereoscopic 3D revolution that is seeing tremendous growth in both commercial and consumer applications,” continued Long. “The 40 percent increase in brightness of the improved 3D Virtual Grey front projection screen is a direct result of meeting with both projector manufacturers and 3D content providers whose participation is essential for the continued growth of this exciting market.”

Designed specifically for 3D front projection systems, 3D Virtual Grey is a flexible projection fabric that retains 99 percent of polarized light. Other characteristics include the ability to maintain high extinction values, virtually eliminate ghosting or crosstalk common with stereoscopic 3D projection and excellent image contrast. 3D Virtual Grey offers a 1.85 gain, which is compatible with low levels of ambient light and is available in seamless sizes up to 16’ in height.

For more information please log on to www.da-lite.com and choose Screen Surface Selection from the menu for more information.

Founded in 1909, Da-Lite Screen Company is the leading producer of high quality commercial and residential projection screens worldwide. With headquarters in Warsaw, Indiana and additional operations in the U.S. and Europe, Da-Lite manufactures projection screens and accessories to Fortune 500 companies, entertainment and major broadcast networks, education systems and governments around the globe. Today Da-Lite’s proprietary screen technologies are specified for the most demanding installations from military training simulators to boardrooms and classrooms to home theaters. Da-Lite has become the “First Name in Projection Screens.” For more information, visit Da-lite.com.