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Samsung Expands Category with Groundbreaking 1,000 ANSI Lumens LED Data Projector

Energy-Efficient F10M Dramatically Reduces Total Cost of Ownership and is Ideal for Business, Education & Government Markets
LAS VEGAS --(Business Wire)-- Jan 06, 2010 -Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, today announced the launch of the first LED data projector with 1,000 ANSI lumens (max). With no lamp to replace, the F10M has an LED light source that promises a lifespan of up to 30,000+ hours, and significantly reduces the hassle, environmental impact, and total cost of ownership. The LED light source also maintains its brightness over the entire life of the projector, with industry-leading color intensity and range.

“At Samsung we pride ourselves on a leadership position in the LED marketplace and that technology is a driving force in the development of this product which offers considerable brightness and color intensity advantages, in addition to reduced environmental impact and total cost of ownership,” said Tom Grau, sr. product marketing manager, projectors at Samsung Electronics’ Information Technology Division. “Utilizing the latest technologies from the world’s best suppliers, coupled with our own R&D, has led to this truly game-changing product.”

LED LIGHT SOURCE PROVIDES A RANGE OF ADVANTAGES
From an environmental standpoint, eliminating the bulb, which contains mercury filaments, dramatically reduces the negative environmental effects associated with their disposal. These disposal costs also contribute to total cost of ownership.

The LED also maintains its brightness compared to other projectors that lose up to 50% over the life of the bulb. The greater color intensity and wide color gamut allows for a more flexible projector, which can be used on a blackboard or green board, in addition to white boards and screens, thereby opening it up to the education and government marketplaces.

The reduced decibel level and power-up time provided by the LED light source also add to the appeal of the F10M.

DESIGN INNOVATIONS UNIQUE TO SAMSUNG
Samsung continues to craft innovative products designed to perform at the highest levels, and the projector line is no exception. The F10M comes equipped with PC-free File Viewer, which allows presenters to work directly from a USB memory stick on Microsoft® Office and Adobe® PDF documents in their native file format.

Closed captioning and digital focus features add to the versatility.

The F10M will be available through Samsung reseller channels in the second quarter 2010 with pricing TBD. This projector as well as additional models in the Samsung projector line will be on display at the Samsung booth Central Hall #11026.

F10M Key Specs
-Unparalleled brightness of 1,000 ANSI lumens from LED-based data projector
-LED light source rated at up to 30,000 hours of life
-XGA (1024x768) native resolution
-Image size ranging 40-300 inches
-USB port with PC-free File Viewer, allowing presentation of Microsoft® Office and Adobe® PDF documents in their native file format.
-HDMI input, along with PC (VGA) connectivity
-11.7 x 10.6 x 3.5 inch
-9.9 lbs
-Closed captioning
-Digital focus

All data and home theater projectors are available through Samsung resellers and distribution channels, which can be located by calling 1-800-SAMSUNG or by visiting www.samsung.com Samsung Power Partners receive special promotions, lead referrals, training and technical support, as well as collateral and marketing materials. To find out more about becoming a Samsung Power Partner, visit www.samsungpartner.com.

About Samsung Electronics America Information Technology Division
Samsung’s Information Technology Division (ITD) is one of the fastest growing IT companies in the U.S., and is committed to serving the IT needs of consumers ranging from the home user to the Fortune 500 elite, and supports the valued channel partners who serve our customers. Offering innovative solutions and award-winning designs, Samsung ITD presents a complete line of award-winning color and mono-laser printing solutions, desktop monitors, notebook computers, digital signage solutions and projectors. Based in Ridgefield Park, N.J., ITD is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). For more information, please visit www.samsung.com or call 1-800-SAMSUNG.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company is recognized as one of the fastest growing global brands. Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.