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Proxima Steps Up Commitment to Pro AV Industry

Enhanced Products, New Programs and Dedicated Sales Support in Place to Meet the Needs of the Professional AV Dealer
LAS VEGAS--(BUSINESS WIRE)--Nov. 15, 1999--Proxima Corp., a global leader in the multimedia projection industry, announced today the new Pro AV 9400+, SXGA 3300 lumen and Pro AV 9320, XGA 3000 lumen LCD video and data projectors.

Additionally, with the newly announced Pro AV dealer program, professional AV system integrators, rental/staging dealers and AV resellers will appreciate Proxima's ProAV product line as the ideal fixed installation projector for small to medium venues such as conference, education and training facilities, control rooms, command centers and executive boardrooms.

"New products such as the 9400+ and 9320 were designed with the system integrator in mind," stated Janne Fielding, Systems product line manager. "But, having terrific products is not enough in the system installation marketplace. Proxima has addressed the support needs of the AV system integrators and Pro AV consultants by adding education, technical resources, and dedicated sales support both inside and in the field. Proxima is committed to help maximize AV systems integration business and sales opportunities."

Proxima's AV systems integration dealer solutions include a Pro AV Consultant Partners Program, an exclusive Web Resource Center, Sales Engineer Training and Certification, applications engineering, special incentive programs, technical support, a press partners program and a dedicated inside and outside sales force.

"Proxima's program is unique in that it's committed to partnering with systems integrators and Pro AV consultants to build their business," added Fielding.

In addition to the improved lumen performance of these new projectors, both the 9400+ and 9320 have increased lamp life, now providing up to 1,000 hours of reliable operation. The ProAV product line includes true digital-to-digital processing with a PanelLink(TM) DFP (digital flat panel) digital connection for the most artifact-free data images you'll ever see and a new video processing technology for video images that are cleaner, sharper and show more detail.

Proxima's Pro AV projectors are part of Proxima's system solution and include lens shift, RS-232 control and a wide variety of features geared for the professional installation.

"The combination of solutions into one comprehensive program should broaden our exposure in the AV Systems marketplace," said Stuart Schaffer, Proxima's vice president of marketing. "We are making a commitment to support our dealers with the best possible products, marketing programs, training, sales tools, and support to help them get to the next level with their customers."

The ProAV9400 and the ProAV 9320 are available now and can be purchased from any authorized Proxima reseller. To locate a reseller, please contact Proxima at 858/457-5500 or check out the company's Web site at http://www.proxima.com.

About Proxima

Founded in 1982, Proxima is a wholly-owned subsidiary of Ask Proxima ASA of Norway (Oslo:ASK). Proxima is committed to delivering the right product, to satisfy customer needs, at the right price. Proxima develops, markets and sells world-class presentation solutions to benefit corporate enterprises, work groups, mobile professionals, trainers, and professional public speakers.

Proxima's award-winning multimedia projectors include ultraportable, desktop and fixed-installation professional projectors; audio and video conferencing equipment to enhance visual communications; and presentation tools that increase the efficiency and productivity of business meetings, distance learning, on-the-road electronic presentations, training, and interactive work group sessions.

For additional information, please contact us at 858/457-5500 or visit our Web site at www.proxima.com. Proxima also offers the most comprehensive, presentation solution e-store in the industry at www.epresenter.com and sponsors Presenter's University with tips, tools and techniques for presenters at www.presentersuniversity.com

CONTACT:
Proxima Corp.
Scott Westover, 858/638-2854
swestover@proxima.com