P R E S S R E L E A S E
Texas Instruments Announces New DLP® Pico™ Chipset Enabling Mobile Devices With Stunning Images From the Thinnest, Smallest Optical Engine YetManufacturers already developing consumer devices on new, thinner, smaller nHD DLP Pico™ chipset
“We’re proud to welcome the new nHD chipset into the DLP Pico family,” said Frank Moizio, manager, DLP Emerging Markets business. “We believe this new nHD chipset sets new industry-leading benchmarks in pico projection — enabling products with the highest efficiency and brightness from the industry’s thinnest, smallest physical footprint. It achieves all of this with stunning picture quality. We believe nHD will provide even more opportunities for manufacturers to innovate with DLP.”
Leading global manufacturers have already begun development on the nHD chipset, using its size, brightness and resolution advantages to design embedded mobile phones, cameras and products in other mobile device categories. The addition of this new chipset, along with the success of DLP’s WVGA and HVGA chips for embedded applications, gives manufacturers diverse design options that allow them the flexibility to include projectors in a wide breadth of devices.
At the 2010 International Consumer Electronics Show (CES) in January, TI DLP Products showcased this breadth with more than a dozen new projection devices from leading manufacturers, representing a variety of product categories. Manufacturers such as Samsung, Optoma, LG and HP showcased new pico projection products in categories such as embedded mobile phones, gaming projectors, embedded media players, notebook accessories, standalone projectors and projector attachments for mobile phones.
With manufacturers reacting to consumer demand for DLP Pico™ projectors in ever-smaller electronic devices, the new nHD chip provides an ideal projection solution, given its tiny form factor and the stunning, clear images it enables.
The new DLP Pico™ solution delivers the following features:
· nHD (640x360) resolution
· Enables leading contrast ratio of better than 1,000:1 for the blackest blacks and most accurate whites
· Enables true RGB LED wide color gamut for rich saturated colors
· Improved power efficiency and electronic footprint
· Incorporates a new low power Pico DPP2601/2607 ASIC/Processor
· Enables a greater than 20 percent thinner optical module than WVGA chipset with full offset
· Enables a greater than 50 percent smaller optical module volume than WVGA chipset with full offset
To see DLP Pico™ technology in person at Mobile World Congress, please stop by the Texas Instruments Booth located in Hall 8-8A84. Texas Instruments will host a press conference at the booth at 12 p.m. CET. For updated information during MWC about DLP Pico™ and other products from Texas Instruments, follow DLP on Twitter at @TI_DLP or visit our press site at www.DLP.com/MWC2010.
About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness projectors for business, home, professional venue, digital cinema (DLP Cinema®) and large-screen HDTVs. Many of the world’s top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only imaging technology with a legacy in digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in over 14,000 screens worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors, which switch incredibly fast to create a high-resolution, highly reliable, full-color image. DLP technology’s chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 20 million DLP subsystems have been shipped. For more information, please visit www.dlp.com or follow DLP on Twitter at www.twitter.com/TI_DLP.
About Texas Instruments
Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through design, sales and manufacturing operations in more than 30 countries. For more information, go to www.ti.com.
DLP and DLP Cinema are registered trademarks of Texas Instruments.