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Runco Expands Design by Runco Initiative, Offers Custom Paint and Print Options for LightStyle Series Projectors

Press Release  |  Aug 10, 2010

Further confirming Runco’s commitment to custom video, Runco FinishPalette provides personalization options from NCAA sports teams to original artwork.

Beaverton, OR – August 10, 2010 – Runco®, the leading brand in luxury display solutions, announces its exclusive color and printing solution, the Runco FinishPalette™, for the Runco LightStyle series projectors. A new element of its Design by Runco™ initiative, Runco’s FinishPalette enables full-color, large-format projector design options, including licens ed logos from your favorite NCAA® collegiate sports programs, a gallery of artist impressions and the option to custom print your own artwork. Complementing the new FinishPalette offering are 25 new, hand-finished signature paint colors, which are derived from the finest paint processes perfected on luxury automobiles, to create rich, exquisite colors and metallics.

FinishPalette provides Runco LightStyle projector owners a unique level of personalization and customization that reflects their own individual styles and decors. Ideal for the sport’s enthusiast or anyone with school pride, Runco FinishPalette also offers printed logo options for more than 70 of the top NCAA® organizations as well as exact PMS color matching for any college or pro-sports teams, including pro football, hockey, baseball, soccer and basketball. Now, anyone can show their team colors, whether it be with the logo of your favorite Division-I college team or enhancing your LightStyle projector in the colors of your favorite professional sports team.

Runco clients can also express their artistic style with the unique print and color selections from Runco’s FinishPalette Artist Series, which includes Asian-inspired designs, including Chinese characters, French-country shabby chic, whimsical floral patterns and inspired architectural motifs. Runco offers many options from each artist genre with single signature and duo-tone options; however, each design can also be in custom colors of the owner’s choosing, using the Runco signature color palette or any PMS color.

With the extensive FinishPalette catalog of offerings, Runco also offers true personalization to suit any home décor with its custom color and p rint option. Utilizing combinations of the signature colors or a specified PMS color, together with client-supplied artwork, Runco is a design collaborator helping to create a truly one-of-a-kind projector that is a décor-focused alternative to ubiquitous, commodity LCD and plasma TV’s, and other generic-looking projectors products.

"The Design by Runco program was developed to extend imaginative options from a room’s design and bring Runco products to never-before-seen levels of customization," said Jennifer Davis, vice president of marketing for Runco. "With FinishPalette, we have expanded our customization offerings to a new level, allowing homeowners to choose essentially any design for their LightStyle projectors to ensure it matches their personality and passion, home’s décor and enhance the look of their theater. Whether our projectors are in a sports-themed basement or in an Art Deco theater, Runco is the only video company that provides flexibility for the luxury client, their audio video specialist, and their designer."

The Design by Runco initiative now includes three different customization options, including ColourPalette™, FrameGallery™ and FinishPalette. While other manufacturers continue to roll-out undifferentiated feature sets, Runco has drawn inspiration from its unique and diverse client base, and continues to deliver solutions that are truly custom built for each home installation. These exclusive customization options also provide opportunities for partnerships between Runco dealers and the design and architecture community to reflect the lifestyle of their clients’ extraordinary homes. The enhanced product personalization enable designers and architects to use technology to realize a design visi on in their discerning customer’s home, while Runco dealers are able to offer endless solutions to fit any design.

Runco’s FinishPalette is available exclusively through the best dealers in the home theater business - the Runco authorized dealer network. For the FinishPalette catalog, more information about Runco or to find a local dealer in your area, please visit

About Runco
Founded in 1987 and acquired by Planar Systems, Inc. (NASDAQ: PLNR) in 2007, Runco is a market leader in state-of-the-art projection systems, flat-panel displays, video processors, display walls and other components for the custom consumer market. Runco’s display innovations have won numerous awards and citations from the world press. Runco continues to be a pioneer in the custom video display market.

Planar Systems, Inc is a global leader of specialty display technology providing hardware and software solutions for the world’s most demanding environments including hospitals, space and military programs, utility and transportation hubs, shopping centers, banks, government agencies, businesses, and home theaters.

Design by Runco, FinishPalette, ColourPalette, FrameGallery and LightStyle Series are trademarks of Runco International.

All product and company names referred to herein are trademarks of their respective owners.