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Runco Partners with RealD to Provide Custom 3D Home Theater Experience

Press Release  |  Sep 22, 2010
Beaverton, OR – September 22, 2010 – Runco®, the leading brand in luxury display solutions, today announced that it has entered into a strategic partnership with RealD Inc.(NYSE: RLD), a global leader in 3D technology for cinema, consumer electronics and professional applications. With this partnership, Runco becomes the first home theater brand to license the RealD Processing Package, which includes multiple technologies for the delivery and display of high-definition 3D content, for a high-quality 3D display experience in the home.

"RealD is focused on delivering a high-quality 3D experience to consumers wherever they are," said Kevin Faul, VP of Business Development Pro at RealD. "We are pleased to have our enabling technologies used in Runco’s new product offerings for the home."

The RealD Processing Package includes the stereoscopic RealD Format, Blue Line Code and other unique filters and algorithms. RealD’s 3D technology has been adopted by leading broadcasters, cable networks and consumer electronics companies for the burgeoning 3D home market.

In partnership with RealD, Runco offers 3D-at-home done right, building on its leadership in incomparable high-end video displays. Runco has taken time to develop best-in-class solutions and will be launching 3D technology that ensures an unsurpassed experience and that lives up to the high standards of the Runco brand. For the past 30 years, Runco has been the pioneer in home theater, and its foray into the 3D market parallels the same brand spirit to launch products only when they live up to the Runco standard of excellence. As the first home theater brand to offer THX®-certified displays, and the first to introduce the now legendary CineWide® technology, Runco has positioned itself to provide its clients with cutting-edge video solutions.

"Incorporating RealD technology into Runco’s 3D solutions is a huge win for Runco, our dealers and their customers," said Jennifer Davis, vice president of marketing for Runco. "Runco is the leader in providing the best home theater and private cinema experience and our 3D offerings must to live up to our own high standards and surpass what our customers expect. As the first home theater brand to license the RealD Processing Package, we are able to provide a unique 3D experience and ensure compatibility with the wide variety of 3D content that the studios, networks and cable operators are producing and releasing for the home."

Runco’s video solutions are available exclusively through the best dealers in the home theater business - the Runco authorized dealer network. Runco 3D solutions with RealD will be announced later this month. For more information about Runco or to find a local dealer in your area, please visi t

About RealD Inc.
RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, RealD Format and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. For more information, please visit our website at

About Runco
Founded in 1987 and acquired by Planar Systems, Inc. (NASDAQ: PLNR) in 2007, Runco is a market leader in state-of-the-art projection systems, flat-panel displays, video processors, dis play walls and other components for the custom consumer market. Runco’s display innovations have won numerous awards and citations from the world press. Runco continues to be a pioneer in the custom video display market.

Planar Systems, Inc is a global leader of specialty display technology providing hardware and software solutions for the world’s most demanding environments including hospitals, space and military programs, utility and transportation hubs, shopping centers, banks, government agencies, businesses, and home theaters.

All product and company names referred to herein are trademarks of their respective owners.