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Astonish… Astound… Amaze... and, Revolutionize... : four new projectors from avielo by projectiondesign® to take center-stage at CEDIA Expo 2010

Press Release  |  Sep 22, 2010
Fredrikstad, Norway, September 22-26, 2010 – Cementing its reputation as the undisputed innovation leader in projector development for home-theater applications, avielo by projectiondesign® comes to CEDIA Expo 2010 with four stunning new DLP® projectors to take the custom installation industry by storm.

These movie series projectors will be shown alongside the brighter and newly created entertainment series of avielo projectors. The entertainment series projectors are optimized for every day viewing in the living room’s ambient lighting conditions and are designed specifically for watching sports, videos and playing video games.

Introducing the avielo optix SuperWide 235 – the world’s first native 2.35:1 home-theater projector uses the latest high pixel-density DLP chip, developed in partnership with Texas Instruments (TI), to deliver true 2538 x 1080 resolution. No more black bars, no more secondary lenses softening image clarity. Now it is possible to watch movies in native wide format, just as the director intended. See for yourself how the optix SuperWide 235 takes you ‘beyond Blu-Ray’ into a world of truly authentic movie reproduction in the home.

Announcing the avielo optix 3D – the company’s own unsurpassed take on 3D projection for home theaters. Based on the Residential Systems magazine’s RESI Award-winning avielo optix Full HD projector, the avielo optix 3D adds a proprietary image processing engine to create 3D from stereoscopic sources including the latest Blu-ray Disc players and sources with single HDMI 1.4 outputs.

Featuring a specially designed, optically pure light engine and many other enhancements, the new avielo helios Studio Edition is quite simply the ultimate in high-performance home-theater projection. Entirely hand built in Norway, each one is subjected to the most painstaking quality control to ensure that it produces a smoother, richer, more distortion-free image than any other 3-chip home-theater projector.

Saving until last what is irrefutably one of the industry’s most amazing revolutions in projection technology, the new trio to be launched at CEDIA Expo will be alongside the world’s first Remote Light Source™ (RLS) projector, the avielo radiance RLS.

projectiondesign’s patent-pending avielo radiance RLS projector puts the lamps, thermal management and maintenance away from the projector head to a rack-mount unit up to 100ft (30 meters) away. Light gets carried to the projector head on a rugged line called a Liquid Light Guide (LLG). The flexible LLG uses a water-based liquid to transfer the light to the projector head, so one can project from virtually anywhere and do the required maintenance in rooms separate to the projection environment. These qualities make it ideal for installations in home theater rooms where background noise needs to be eliminated and silent and in spaces where real-estate is premium. All maintenance can be performed remotely in the rack-mounted enclosure situated up to 100 ft (30 meters) from the projector head using a Liquid Light Guide. avielo by projectiondesign sees this technology as the way forward for projection. All technology incorporated inside this projector is designed, developed and manufactured in Norway.

Together with the existing models in the avielo range, these four hot new products demonstrate the vast depth and breadth of experience behind the avielo brand. Anders Løkke, International Marketing & Communications Manager, projectiondesign, says: “Since launching the avielo brand we have been steadily extending and improving the range – combining our expertise in projection for movie preview and post-production with an absolute commitment to give custom installers and integrators products that their end customers will love.

“We’re excited to be bringing our biggest-ever product offering to CEDIA Expo, and feel sure that visitors to our booth will find at least four reasons to rethink what is possible in today’s home-theater installations – if not more!”

About avielo ·
The avielo series of high performance projectors are designed and hand-built in Fredrikstad, Norway by projectiondesign. Aimed at the high-end custom installation market for use in elite lifestyle applications, avielo projectors feature the most advanced imaging technology that is consistently being utilized in the making of blockbuster movies. The series incorporates a wide range of models, from entry level to the ultimate high end in video display. Complete features for every avielo model are available at:

About projectiondesign
projectiondesign is a Norwegian company that designs, manufactures and markets a range of high performance projectors for professional, business and consumer applications. Amongst its core markets are high resolution scientific visualization, visual training and simulation, medical imaging, broadcast and post production, public media and entertainment. Numerous industry milestones that distinguish projectiondesign’s award winning, innovative technology include the introduction of the world’s first single-chip SXGA DLP projector in 2002, the first commercially available 1080p DLP projector in 2006, the first WUXGA resolution DLP projector, and the first portable and high-resolution active 3D stereoscopic projector in 2008. In 2009, projectiondesign introduced its first 3-chip projector and debuted LED illumination. 2010 signifies the company’s first image warp and blend product with the MIPS processors, as well as the world premiere of the WQXGA resolution (2,560 x 1,600) projector, and revolutionary patented Remote Light Source technology. The entire professional product range is warranted for 24/7 usage. projectiondesign is based in Fredrikstad, Norway, and has offices in Singapore, India, UAE, South Africa, Italy, Spain, Germany, Netherlands, United Kingdom and the United States.