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Epson Launches High-Performance 1080p Home Theater Projectors for Custom AV Installers and Dealers

Press Release  |  Sep 23, 2010

PowerLite Pro Cinema 9350 and 9700 UB Deliver Award-Winning 3LCD Performance, Image Quality and Detail

ATLANTA, Sept. 23 /PRNewswire/ -- CEDIA Expo 2010, Booth 2406 -- Epson America today announced two new home theater projectors designed for the custom AV installer channel, the PowerLite Pro Cinema 9350 and 9700 UB. These native 1080p home theater projectors feature Epson's latest 3LCD™ technology with C2Fine® chip sets for amazing color and detail, high contrast ratios and road-tested reliability. With a host of value-add features and Epson's award-winning customer service and support, the Pro Cinema 9350 and 9700 UB offer full-featured solutions for professional installers.

The Pro Cinema 9350 and 9700 UB offer an exceptional home theater experience with state-of-the-art image quality and performance in each of their respective categories. Both projectors feature deep blacks and bright images with contrast ratios up to 50,000:1 and 200,000:1, respectively. The projectors come equipped with professional-level color tools, including ISF calibration and color isolation, allowing installers and calibrators to fine-tune picture quality and match output with front projection screens. As the number-one selling projector brand worldwide(i), Epson stands behind these projectors with its industry-leading customer service and support, ranking as the number one Home Video company in the annual "Supplier Loyalty Report" by the consumer electronics industry publication inside track for three consecutive years.

"Today's home theater market is extremely competitive, and Epson is committed to developing high-quality, high-performing products that help the custom installation channel stay ahead of the game," said Marge Ang, senior product manager, Epson America. "We are continuing to pack our Pro Cinema projectors with a slew of value-add features, technology and service in order to deliver the programs and initiatives dealers need to help drive sales."

Epson Pro Cinema 9350
The Pro Cinema 9350 offers a high-value, customizable home entertainment experience. Enclosed in a black and silver case, it features Epson's C2Fine chip set for higher contrast of up to 50,000:1 for amazing color and detail. The projector features an exclusive Dynamic Iris system which also contributes to the improvement in contrast by controlling light on a frame-by-frame basis at up to 60 times per second. In addition, the Pro Cinema 9350 offers higher brightness of up to 2,000 lumens color and white light output(ii).

Epson Pro Cinema 9700 UB
As the step-up model, the Pro Cinema 9700 UB adds several technology enhancements, making it the ultimate solution in image quality for custom installers. It features a dual-layered auto-iris to control light reduction rates more effectively, as well as Epson's D7 chip set and UltraBlack™ technology to produce superb black levels and vivid images. And with brightness of 1,600 lumens color and white light output, the projector delivers deep blacks and crystal clear detail.

The Pro Cinema 9700 UB also offers Epson's Super-resolution technology for enhanced picture quality and FineFrame™ technology for smoother frame interpolation, sharper video quality and the elimination of judder. The projector also includes a built-in Silicon Optix HQV Reon-VX video processor and PW390 scaler to ensure a smoother picture. In addition, the Pro Cinema 9700 UB offers pre-set color space selection to set color gamut according to geography and source material and is now usable with two types of anamorphic lenses (fixed and movable sled) to project true 2.35:1 and 2.40:1 widescreen images without black bars above and below the picture(iii).

Additional Shared Features of the Pro Cinema Line
Epson's Pro Cinema projectors share a range of additional value-add features, including:

-Cinema Filter feature delivers larger color space for improved color fidelity
-Delivers outstanding video image quality with Fujinon OptiCinema™ Multi-Lens Optics System (2.1 zoom ratio); projects clean, precise edges with consistent image quality across the entire screen
-Real color reproduction feature delivers more natural and precise colors
-Epson's exclusive 200W E-TORL® (Epson Twin Optics Reflection Lamp) for up to 5,000 hours of lamp life(iv)
-ISF Calibration for customizable settings and color isolation for easy color adjustment without color filter glasses
-Features two HDMI 1.3 connections with Deep Color support, high definition component video input, S-video input, composite video input, and VGA-type RGB input (D-sub 15)
-Five Color Modes to easily adapt to different viewing environments
-Manual zoom, focus and lens shift (47.1 percent horizontal and 96.3 percent vertical) ensure a range of installation options and flexibility
-Includes spare lamp, ceiling mount, reversible front panel Epson logo for various mounting positions, rear panel cable cover to hide wires, and cable hook to secure connections

Availability and Support
Available in late-September, the Pro Cinema 9350 and 9700 UB can be purchased through authorized Epson projector dealers. Each projector comes with Epson's three-year limited warranty with toll-free access to Epson's PrivateLine(SM) priority technical support, 90-day limited lamp warranty, and free two-business day exchange with Extra Care(SM) Home Service. For more information, please see the detailed spec sheets.

About Epson America, Inc.
Epson America, Inc. is a leading provider of an extensive range of printers, 3LCD projectors, scanners and point-of-service printers that are renowned for their high quality, functionality, innovation and energy efficiency. Epson America is a U.S. affiliate of Seiko Epson Corporation, which employs more than 70,000 people in 106 countries around the world. To learn more about Epson America, please visit: You may also connect with Epson America on Facebook (, Twitter ( and YouTube (

Note: Epson, C2Fine and E-TORL are registered trademarks of Seiko Epson Corporation. PowerLite and PrivateLine are registered trademarks, FineFrame, OptiCinema and UltraBlack are trademarks, and Extra Care is a service mark of Epson America, Inc. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks.

(i) Based upon Q2 2010 worldwide front projection market share estimates from Pacific Media Associates.

(ii) Light output varies depending on modes (color and white light output). White light output measured using ISO 21118 standard.

(iii) Without external processor.

(iv) Lamp life will vary depending upon mode selected, environmental conditions and usage. Lamp brightness decreases over time