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Runco Unveils Its New 3Dimension D-113d Projectors Incorporating the Panavision 3D System

Press Release  |  Sep 9, 2011

Provides the brightest CSV projection system available in the private market

Indianapolis, IN - CEDIA EXPO 2011 - September 8-10, 2011 - Runco®, the leading brand in luxury display solutions, is pleased to announce the latest extension of its 3Dimension family, the new 3DimensionTM D-113d projection system. The D-113d pairs Runco's unique, award-winning Constant Stereoscopic VideoTM (CSV) approach with the optical filters and glasses of the Panavision 3D System® - which has been developed for premiere commercial cinemas. The result is the brightest CSV projection in the world, and an exceptional 3D, as well as 2D, experience for private theaters.

"We are excited to be partnering with Runco to bring an unparalleled 3D experience to the private cinemas," said Eric Rodli, General Manager, PV Omega, LLC, the company that is distributing the Panavision 3D System. "Runco's leadership in the luxury market, combined with their reputation for technology advancement is well known and highly-respected. The collaboration has resulted in a system designed for the most demanding customers."

The D-113d strengthens Runco's legacy in the high-end projection market space, where Runco and its dealers have always dominated. Runco's revolutionary 3D solution is based on proprietary CSV architecture-a vastly-superior approach to 3D visualization. Runco CSV enables seamless decoding, syncing and merging of stereo images to deliver a constant HD image to each eye without the flicker, distortion, or discomfort inherent in other approaches.

In the D-113d, Runco's CSV technology is paired with the spectral filtration technology of the Panavision 3D System. In the Panavision 3D System, the entire visible spectrum is sliced into ten slim bands - with five directed to the left eye and five to the right. The result: each eye receives the same amount of total white light energy so the images appear equal in brightness and provide the truest color reproduction.

Runco has utilized this technology from the Panavision 3D System in its PreciseColorTM passive glasses. This differentiates Runco's passive approach from other high-end 3D projection systems, which are based on "active" LCD shutter-glass technology.

Because the Runco system doesn't require polarization, images can be shown on a white screen with its more even illumination and its superior color image quality. The same white screen can be used for both 2D and 3D.

"People have come to expect exceptional solutions from Runco," stated Runco VP of Marketing Jennifer Davis. "Runco's CSV is the perfect example as it delivers a constant HD image to each eye without the flicker, distortion or discomfort inherent in other 3D approaches. And by incorporating the exceptional quality of the Panavision 3D System, we're bringing to the most discerning customers in the world a level of 3D quality that they simply haven't seen before in their home theaters."

Runco offers a broad range of lens options for optimization with different throws and screen sizes in any theater. The Runco 3Dimension Series is wrapped in a gorgeous, bench-made industrial design called Copenhagen. Runco's Copenhagen design is inspired by both classic and modern Danish architecture and design, including the influential works of Arne Jacobsen, designer of the famous Swan Chair, and the playful shapes of trend-setting furniture designer Verner Panton. Elegant and unexpected materials, such as glass and vented metal, combine to make a personal statement that's innovative and unique well beyond traditional electronics.

The D-113d ships with the new Runco 3Dimension processing system, which includes Runco's latest, award-winning Digital High-Definition (DHD) external video processor. The D-113d 3Dimension Processing system not only provides exceptional scaling and processing, but adds to that decoding and playback of 3D content in compliance with the HDMI 1.4 standards. Just as the human brain makes sense of three-dimensional content, the 3Dimension processor ensures that the whole solution works as an integrated system.

The D-113d can be customized with Runco's FinishPaletteTM, providing owners a unique level of personalization that reflects their own individual styles and decors. Runco's Finish Palette enables full-color, large-format projector design options, including gallery of artist impressions and the option to custom-print your own artwork. Complementing the Finish Palette offering are 25, hand-finished signature colors to compliment any décor.

D-113d is projected to ship in late October 2011 with a MSRP of $199,995. Th