Mitsubishi Debuts Patented Color Algorithm in Series of New LCD Projectors

CYPRESS, Calif.--(BUSINESS WIRE)--April 10, 2000-- Mitsubishi Presentation Products, creator of the industry's broadest line of award-winning projection and conference room display products, Monday announced a breakthrough technology in LCD projectors.

Mitsubishi engineers have designed and implemented ColorView(TM) Natural Color Matrix, a new, patented color algorithm that enables truer and more realistic color for computer graphics and video displays in LCD projectors.

The technology is incorporated in all new models comprising the Mitsubishi Better Choice(TM) series of ultraportable projectors and two new models from the Professional Choice(TM) Series.

"ColorView has created a new benchmark for color fidelity in computer and video images displayed through LCD technology," said James Chan, senior product manager for Mitsubishi's LCD projectors. "The dream of beautiful natural colors displayed via LCD technology is now achievable through an LCD projector the size of a cigar box.

"This completely opens up the world of portable imaging applications to even the most demanding presenter and audience," he added. ColorView debuts on Mitsubishi's Better Choices Series of projectors and the X250 and S250 models from the Professional Choices Series with price points ranging from $5,995 to $9,495.

The "Choices" Series each include a single projector "box" design with multiple choices for feature and specification sets allowing for streamlined sales and organizational training and support. All units with ColorView are now shipping.

ColorView(TM) Patented Technology -- For the first time in any LCD projector, precise color representations of single colors as well as the capability of individual adjustments to a full six-color RGB, CYM color palette and white balance settings are possible.

The new algorithm's most important factor is its 6-axis color control function. RGB, as well as CYM signals, can all be controlled independently displaying extremely precise color reproduction. In addition, at planning stages, the white color temperature can be independently set as well.

The algorithm, from Mitsubishi's research and development teams, is a distillation of more than 20 years of experience and innovation in all manners of imaging technology. The ColorView effect is produced by taking the best attributes of existing, conventional color technologies, 3-D look up tables and matrix calculations, and re-calculating, making use of previously wasted color space.

The patented calculations expand the originating device's conversion capability by using a 6-axis color data calculation, thereby pushing the color reproduction limits of LCD projectors to their fullest performance targets.

About Mitsubishi

Mitsubishi Presentation Products Division markets the industry's most extensive line of projection products, conference room monitor systems and innovative display products through a select network of authorized distributors, resellers and dealers throughout the United States and South America.

Mitsubishi Presentation Products is located at 5665 Plaza Drive, Cypress, Calif. 90630. Customers can call 800/843-2515 or visit www.mitsubishi-display.com for more information.

For electronic images and release materials, visit the company's media Web site at http://www.mitsubishi-display.com/public_relations.html

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CONTACT: Mitsubishi Display Products, Cypress
Susie Mitchell Cover, 714/236-6139
E-mail: smitchellcover@itg.mea.com
or
James Chan, 714/229-3811