P R E S S R E L E A S E
Oscar Winners Go DigitalMiramax Films and Digital Cinema Leaders Digital Projection, Texas Instruments Sponsor Viewing Of 'Shakespeare In Love,' 'Life Is Beautiful' In Electronic Wide-Format
KENNESAW, Ga., April 06, 1999 - Digital Projection International today announced Miramax Films will host a digital cinema viewing of Oscar-winning Shakespeare In Love and Life Is Beautiful as part of an interdisciplinary conference at Maricopa University, Sedona, Ariz., April 7-8, 1999. The event marks the first time ever two Oscar-winning movies will be projected digitally in a public forum. The two feature-length movies will be transferred from their native celluloid film to a high definition digital video format and displayed on a Digital Projection POWER 7gv electronic projector which incorporates Texas Instruments Digital Light Processing* (DLP*) image modulation technology. The exhibition is designed to present the international business, education and technology community in attendance with a distinctive view of the various technologies that comprise a total digital cinema display system. According to Mike Levi, president of Digital Projection's North American operations, the convergence of entertainment, academic and technology leaders is important to the future of digital cinema which is now being recognized as an imminent alternative to traditional film projectors. "Miramax's enthusiasm to screen their Academy Award-winning films digitally is a signal that Hollywood's leaders are committed to supporting the important first step towards oncoming transition to digital film distribution and display," said Levi.
Since mid-1998, Digital Projection International and Texas Instruments have been hosting digital cinema demonstrations. Most recently Digital Projection International was at ShoWest and the National Association of Theatre Owners for Hollywood studios, distributors, and major theater networks (exhibitors) to understand what further development is needed to optimize the technology for the digital cinema experience.
The intent of these strategic demos are to solicit feedback from the "Golden Eyes" of the industry and review the performance attributes of DLP-based POWER Displays as compared with existing film display technology.
Digital Projection International's POWER Displays are currently used in independent theatres, private theatre networks, screening rooms and postproduction studios, where filmmakers use the projection systems as reference displays audio dubbing and special effects suites. "Recent innovations in electronic display have created alternative media to project 'film-like' imagery without celluloid," added Levi. "Digital Projection International has created robust video, motion data and HDTV projection systems that maintain the artistic integrity of every signal they display. In fact, many post houses use Digital Projection POWER Displays for the critical viewing of dailies and digital film transfers."
About the Sedona Conference http://www.dist.maricopa.edu/comm/redrock/
About Digital Projection
The POWER Displays line of projectors is a result of over a decade of revolutionary development between Digital Projection and Texas Instruments. POWER Displays represent the highest-level execution of Texas Instruments' 3-chip, Digital Light Processing* (DLP*) technology. In June 1998, POWER Displays and Texas Instruments DLP were awarded two Emmy Awards for technical achievements in broadcast engineering by the Academy of Television Arts and Sciences, Los Angeles. POWER Displays are the first and only projector to win the coveted award.
Digital Projection's worldwide presence includes offices in North America, England, Europe and the Far East. Its North American headquarters, based in Atlanta, is a wholly owned subsidiary of Digital Projection, Limited, located in Manchester, England. The company's North American headquarters are located at 55 Chastain Road, Suite 115, Kennesaw, GA 30144. Phone (770) 420-1350; Fax (770) 420-1360 www.digitalprojection.com
Digital Light Processing* & DLP* are registered trademarks of Texas Instruments.
Tim J. Butler
Digital Projection, Inc.
(770) 420-1360 fax