P R E S S R E L E A S E
Vutek Completes Major Expansion and Brand Overhaul for Luxury Line Vision XEach Vision X projection screen is custom built and only sold directly to the experienced integrator seeking more
Coral Springs, FL (December 5, 2012) – Vutec Corporation announces a complete expansion of new products, 5 YEAR warranty and brand positioning for Vutec’s luxury brand Vision X. The growth of customized projection screens reflects the expanded product line and advancement of the company. Each Vision X projection screen is custom built in our factory and only sold directly to the experienced integrator seeking more. Vision X is protected from online distribution and includes a dealer incentivized VIR program.
“The significance of Vision X symbolizes Vutec's strong customer focus and continued commitment to our dealers with new methods of brand interaction.” says Mike Palmisano, Director, Marketing & Communications.
Vutec’s marketing team has built and designed in-house an entirely new Vision X platform with a refreshed visual design. Consisting of the new Dealer Price Guide containing 4,000+ part numbers, custom Catalog featuring the new complete Vision X product line and the development of a dedicated responsive website designed to visually optimize across all smart phones and tablets.
“As integrators and consumers turn to mobile devices for Internet browsing and content consumption, the thought behind creating a responsive website that optimizes to their device allows integrators to view our products on multiple platforms, at any time”, says Mike Palmisano, Director, Marketing & Communications.
As technology evolves, Vutec’s goal is to simplify our selling process and create positive experiences for our customers. This brand overhaul will follow with an ad campaign to support dealer growth.
Vision X is made available for purchase through a limited number of approved dealers in specific geographical areas. If a dealer is interested in becoming an approved Vision X reseller, please visit www.visionxscreen.com