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Sony SuperLite Three-Panel LCD Projector Becomes Best Selling Projector After Four Months of Sales

Press Release  |  May 23, 2000

PARK RIDGE, N.J., May 23 /PRNewswire/ -- Sony Electronics' SuperLite(TM) VPL-CS1 LCD projector zoomed to the number-one position in February 2000's Reseller Tracking Service, the monthly survey of 50 leading professional AV dealers in North America conducted by Pacific Media Associates. After less that four full months of sales, this three-panel LCD projector model accounted for nearly eight percent of total sales in the sample, and a much larger share of compact projectors, the fastest-growing category, according to the Mountain View, Calif., research firm.

"Our projector success is evidence that users see for themselves the image quality, compact size and other user benefits of three-panel LCD technology over single panel display technologies," said Jonathan Holmes, manager for projector marketing, Sony Broadcast and Professional Company.

"The market trend is clearly that ultra-small, compact projectors are increasing in demand," said William Coggshall, president of Pacific Media Associates. "Sony's VPL-CS1 helped spur dramatic growth in the microportable projector market."

This new 0.7-inch LCD panel technology is smaller than a quarter, and enabled Sony to design the first three-panel LCD projector to weigh less than seven pounds. With the SuperLite projector, users are able to take advantage of the image quality of LCD technology, as well as the portability of an extremely compact system.

The three-panel system generates rich, natural looking colors that are usually only delivered by much larger projectors by reducing the panel size. Sony designed the three panels to fit into one small chassis instead of resorting to a single-panel color-wheel system that can cause flicker, lifeless color and noise.

The VPL-CS1 SuperLite LCD projector comes with a carrying case and remote control, and has a manufacturer's suggested list price of $2,999.

For more information on Sony's full line of LCD projectors, visit:

Sony Electronics' Broadcast and Professional Company (BPC) provides advanced products and systems for a variety of professional and broadcast markets, including production, corporate, industrial, government, security, medical and education. Sony professional products, systems and applications are designed to facilitate the transition to digital technologies and the emerging broadband network era, while managing current assets. Sony products and services include those for broadcast and professional acquisition, production, storage, data management, system integration, digital imaging, digital printing, large and small venue display and projection needs. BPC is a division of Sony Electronics Inc., a U.S. company that had record sales exceeding $11 billion for fiscal year 1999.